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If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…
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Although many small business owners think writing interesting blogs about their business is challenging, if not impossible, it can actually be pretty easy if you use these 5 tips: 1. Get motivated All business owners are busy – too busy sometimes. And their dedicated employees are busy too. So, it’s easy to believe blogging is…
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Social media marketing is a very popular way many small to mid-sized businesses attempt to grow traffic to their websites. It involves posting on social media platforms/websites to promote products or services. Although it sounds simple, there’s a lot involved in successfully and consistently using social media to increase traffic to your website. The basic…
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Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…
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If you’re like most small and mid-sized business owners, the coronavirus has you re-evaluating how you do business and especially how you do business online. At this time, no one knows how long we’ll be practicing social distancing. However, we do know that the easier we make it for our customers to find and interact…
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There are lots of ways to market your business: buying ads, putting up a billboard, SEO, listings in directories, giving away cups or caps emblazoned with your logo, a Google My Business listing, networking, asking your existing clients for referrals, and, of course, creating meaningful content like blog posts – which, unfortunately, many business owners…
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You’re far from alone in wanting the answer to the question “How to increase local traffic to my website?” Almost every small, local business owner wonders about it at some point – usually when sales are less than expected or cash flow is tight or it’s time to take the business to the next level.…
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If you’re a small-business owner asking yourself, “What’s local SEO?” chances are you want to grow your business and you’ve embraced the fact that the internet is the most likely place your customers will look for you. That’s because we all want quick answers and information when we want it – even when your business…
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A digital content campaign promotes a product or service through a specifically defined series of digital content creation and delivery activities. A digital marketing content calendar is the best tool you can have to successfully implement your content marketing strategy – no matter how complex your strategy is or isn’t. Section 1: Why You Need…
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Unfortunately, build it and they will come doesn’t apply to business websites – no matter how beautiful the site is or how much you paid for it. To get anyone to visit the site besides your existing customers, friends and family, you have to know how to increase traffic to your business website. Most business…
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