Keeping track of website traffic is one of the first things I verify my new clients are doing. Some are really comfortable with the concept and know how to use tools like Google Analytics to understand their traffic and how well their marketing campaigns are working. However, there are some who are completely unfamiliar with…

3 Things to Consider Before Developing a Strategy to Increase Website Traffic When it comes to growing your website’s traffic, there are a lot of different strategies you can use. However, before you start implementing any of them, there are a few key things you need to consider to set yourself up for success. #1…

If you’re looking to increase website traffic quickly, you’re not alone. Every business wants to attract more visitors to their website, and for good reason. More traffic means more potential customers/clients, which can lead to increased sales and revenue. But how can you quickly and effectively boost your website traffic? In truth, there’s no one…

Understanding the Different Types of Website Traffic and Their Value Knowing where your website traffic is coming from is critical to evaluating the effectiveness of your online presence. But knowing how visitors are getting to your website is just the beginning. You also need to know how to analyze the data so you can make…

When you think of your website as the online portal for your goods and services, it’s pretty obvious that website traffic is important. The more people who visit your website, the more potential customers/clients you have. So, the first thing you want to do is increase the amount of traffic to your website. How To…

Right now, there are two different ways to track website traffic with Google Analytics. This is because Google is phasing out UA (Universal Analytics or GA3) in favor of GA4 (Google Analytics 4). I’ll cover how to track website traffic with both currently available versions of Google Analytics. However, I highly recommend that you get…

For many, the first thing they think when they hear “online marketing” is SEO. SEO is known for being a long-term investment in organically (without paying for ads) bringing new visitors to a website. However, it is possible and sometimes preferable to pursue online marketing without SEO. Businesses who have just created their new online…

All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO. There are several reasons why you…

Social media marketing is a very popular way many small to mid-sized businesses attempt to grow traffic to their websites. It involves posting on social media platforms/websites to promote products or services. Although it sounds simple, there’s a lot involved in successfully and consistently using social media to increase traffic to your website. The basic…

You’re far from alone in wanting the answer to the question “How to increase local traffic to my website?” Almost every small, local business owner wonders about it at some point – usually when sales are less than expected or cash flow is tight or it’s time to take the business to the next level.…