Business owner sitting at desk putting together a plan to begin blogging for his business.

There was a time when blogging was more like private journaling in a public forum than an essential marketing tool. Blogging for business came further downstream from the diary-keeping and how-to tutorials of the mid- to late ‘90’s.  It’s now a main staple of business marketing strategy. And, if you’re hoping to nonchalantly side-step it…

Read More
Entrepreneur, laptop open, wondering if blogging without social media is a waste of her time.

Social media. It’s the global connector, the platform for thoughts, ideas, rants, and photos. It’s the place where strangers call themselves friends, and friends cross each other off their lists. It’s also a 24/7 ad agency for small commerce and big brands. And, if you use blogs to drive business traffic, you would never think…

Read More
Busy business owner on the phone asking a consultant, “Will blogging help my business?”

Starting a business isn’t for the faint of heart. It’s tough enough developing and perfecting a product or service you’re willing to devote your life to. But then there are the marketing, the selling, the technology, the learning curves…the questions. Will people want what I sell? How can I compete? Will blogging help my business?…

Read More
Woman enjoying writing interesting blogs about her small business on her laptop.

Although many small business owners think writing interesting blogs about their business is challenging, if not impossible, it can actually be pretty easy if you use these 5 tips: 1. Get motivated All business owners are busy – too busy sometimes. And their dedicated employees are busy too. So, it’s easy to believe blogging is…

Read More
Woman biting a pencil as she looks at her laptop struggling with writing blogs for her business.

There are lots of ways to market your business: buying ads, putting up a billboard, SEO, listings in directories, giving away cups or caps emblazoned with your logo, a Google My Business listing, networking, asking your existing clients for referrals, and, of course, creating meaningful content like blog posts – which, unfortunately, many business owners…

Read More

These days having a blog for your business should be a no-brainer. Yet many small and medium-sized business owners balk at the idea. They question why writing blogs is so important when there are so many other things vying for their and their employees’ time. Juggling all the needs of your business can be overwhelming.…

Read More