Posts by Karen Finn, PhD
How To Monitor Site Traffic & Boost Your Online Presence
Since being in business means being online, you’ve got to understand the flow of visitors to your website. How do you gauge the vitality of your online presence? The key is in the numbers. You’ve got to know how to monitor site traffic. And when you do, you’ll be amazed at the insights into your…
Read MoreHow an Employer of Choice Strategy Can Make Your Business The Best Place to Work
Why do some companies consistently attract and retain top talent while others struggle to keep their best employees? It often boils down to how they are perceived and the strategies they implement. Achieving the status of an employer of choice is not coincidental. It emerges from deliberate, strategic actions that resonate with both current and…
Read MoreHow To Make Your Digital Content Marketing Strategy More Successful
To help your health and wellness brand succeed, you’ve got to know how to cut through the noise online. This means you’ve got to know what makes your ideal clients/patients/customers tick. But knowing what makes them tick and letting them know you get them requires you to craft messages that speak directly to them instead…
Read MoreHow to Overcome Challenges to Business Growth with Effective SOPs
Regardless of the size of the business, there are always challenges to business growth. Your hurdles could range from scaling operations efficiently to ensuring consistent quality as your business expands. Whatever challenges you face as you attempt to grow your business, chances are they seem daunting. Yet, there’s a strategic tool that can turn these…
Read More10 Powerful Reasons You Need a Position of Market Dominance to Grow Your Business
If you’re ready to grow your business, it needs to stand out from the crowd. Standing out can open doors to increased opportunities.
Read MoreCrafting a Winning Strategy: Sales and Marketing Help for Solopreneurs
Are you merely surviving as a solopreneur, or are you ready to make a remarkable leap in your sales and marketing journey? In the solopreneur’s or solo practioner’s world, the rules of sales and marketing aren’t just rewritten. They need to be reimagined because it’s unlikely you have a big budget and you certainly don’t…
Read More8 Simple Steps to Build an Email List & Grow Your Website Traffic
For most health and wellness professionals, there are times when digital marketing can feel overwhelming. There are just so many options to explore. Yet, at some point, almost everyone wonders “How do I build an email list that truly amplifies my reach?” Building an email list is more than just another task on your digital…
Read MoreHow to Create Helpful Content Marketing Campaigns To Serve Your Ideal Clients
For wellness professionals looking to establish their authority and grow their practice, implementing a strategic content marketing campaign can make a huge impact. But what exactly is a content marketing campaign, and how do you ensure it effectively connects with those you want to serve? In this blog, I break down what a content marketing…
Read MoreHow to Identify Your Target Audience to Make Writing Easier & Better
As a healing, helping, or wellness professional, your mission goes well beyond just offering services. It’s about transforming lives, fostering growth, and igniting hope. But there’s a marketing challenge you, like many others, face: crafting high-quality content that genuinely resonates. It’s one thing to have a wealth of knowledge and a heart full of passion.…
Read MoreWhy Content Marketing Fails & How to Make Sure Yours Doesn’t
Have you spent too much time and money creating content for your practice that just doesn’t work? For healing, helping, and wellness professionals, understanding why content marketing fails can be the key to profound practice growth. Content marketing done well is an invaluable opportunity to educate, inspire, and build trust. In what follows, I’ll identify…
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