Posts by Karen Finn, PhD
How To Have Successful Online Marketing Without SEO
For many, the first thing they think when they hear “online marketing” is SEO. SEO is known for being a long-term investment in organically (without paying for ads) bringing new visitors to a website. However, it is possible and sometimes preferable to pursue online marketing without SEO. Businesses who have just created their new online…
Read More7 Steps To Determine The Best Online Marketing Solutions For Your Small Business
There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…
Read MoreHow To Increase Website Traffic Without SEO
All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO. There are several reasons why you…
Read MoreHow SEO Marketing Works: What Every Small Business Owner Needs To Know
I’ve worked with many small business owners over the years and met very few who had much understanding of what SEO marketing is. Most have heard it’s a good idea to have SEO, but few know what that really means. This is incredibly unfortunate because it means these business owners are vulnerable to making poor…
Read MoreHow To Start Writing Blogs For Your Business That Will Get Read
You’ve probably heard that blogging is a great way to get more people to visit your website. And I’m guessing that’s why you’re wondering about how to start writing blogs. For most of us, the idea of writing blogs for our business website is a little bit exciting because of the potential traffic and revenue…
Read MoreHow To Use Your Digital Content Marketing Plan To Boost Sales
If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…
Read More5 Easy Tips For Writing Interesting Blogs About Your Business
Although many small business owners think writing interesting blogs about their business is challenging, if not impossible, it can actually be pretty easy if you use these 5 tips: 1. Get motivated All business owners are busy – too busy sometimes. And their dedicated employees are busy too. So, it’s easy to believe blogging is…
Read MoreHow To Increase Traffic To Your Website Using Social Media
Social media marketing is a very popular way many small to mid-sized businesses attempt to grow traffic to their websites. It involves posting on social media platforms/websites to promote products or services. Although it sounds simple, there’s a lot involved in successfully and consistently using social media to increase traffic to your website. The basic…
Read MoreWhy Local SEO Is Important To Your Business
Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…
Read MoreWhat Is Content Integration In Digital Marketing?
If you’re like most small and mid-sized business owners, the coronavirus has you re-evaluating how you do business and especially how you do business online. At this time, no one knows how long we’ll be practicing social distancing. However, we do know that the easier we make it for our customers to find and interact…
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