Posts by Karen Finn, PhD
8 Simple Steps to Build an Email List & Grow Your Website Traffic
For most health and wellness professionals, there are times when digital marketing can feel overwhelming. There are just so many options to explore. Yet, at some point, almost everyone wonders “How do I build an email list that truly amplifies my reach?” Building an email list is more than just another task on your digital…
Read MoreHow to Create Helpful Content Marketing Campaigns To Serve Your Ideal Clients
For wellness professionals looking to establish their authority and grow their practice, implementing a strategic content marketing campaign can make a huge impact. But what exactly is a content marketing campaign, and how do you ensure it effectively connects with those you want to serve? In this blog, I break down what a content marketing…
Read MoreHow to Identify Your Target Audience to Make Writing Easier & Better
As a healing, helping, or wellness professional, your mission goes well beyond just offering services. It’s about transforming lives, fostering growth, and igniting hope. But there’s a marketing challenge you, like many others, face: crafting high-quality content that genuinely resonates. It’s one thing to have a wealth of knowledge and a heart full of passion.…
Read MoreWhy Content Marketing Fails & How to Make Sure Yours Doesn’t
Have you spent too much time and money creating content for your practice that just doesn’t work? For healing, helping, and wellness professionals, understanding why content marketing fails can be the key to profound practice growth. Content marketing done well is an invaluable opportunity to educate, inspire, and build trust. In what follows, I’ll identify…
Read MoreHow This Brand Guidelines Template Can Quickly Increase Your Health Practice’s Online Appeal
Standing out online takes more than just a unique logo or a catchy tagline for your health or wellness practice. It requires an immersive brand experience capable of setting you apart and connecting with potential patients or clients on a deeper level. By using our brand guidelines template, you’ll have the foundation to create this…
Read MoreQuick & Easy SEO Checklist for Blog Posts to Help You Get More Organic Traffic
The world of health and wellness is a competitive one. As a professional in this field, you’ve worked tirelessly to establish a successful practice. Now, you’re ready to extend that success to the digital landscape. Your key to unlocking online growth? Search Engine Optimization (SEO). And the key to SEO is our quick and easy…
Read MoreSEO vs Local SEO: How to Know Which You Need for Your Practice
As a health or wellness professional with big dreams for your practice, you already know the power of the digital world. You’re no stranger to terms like Search Engine Optimization (SEO) – a magic key that can open doors to better visibility on search engine giants like Google. But have you heard about Local SEO?…
Read MoreHow to Regularly & Easily Drive Website Traffic with Social Media
The journey of taking any health or wellness practice from surviving to a thriving, seven-figure one is an ambitious and exciting endeavor. A crucial part of this voyage is understanding the power of social media and how it can be used to drive traffic to your website. But before embarking on this digital voyage, there…
Read MorePPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?
The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…
Read MoreTransform Your Wellness Practice: How to Leverage Brand-Building Services for Growth
In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…
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