10 Things To Know Before Engaging An SEO Marketing Consultant

Business owner contemplating hiring an SEO consultant while standing next to her laptop in the middle of her office space.

If you’re thinking about hiring an SEO consultant, you’ve got one of the following challenges with your website: Yeah, the bottom line is you want more visibility and business. Without the time and/or expertise in-house to create and fully implement an SEO strategy, your only choice is to outsource and hire an SEO marketing consultant.…

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Why Website Traffic Is Important & How To Increase It

A laptop displaying website traffic graphs for the website displayed on the monitor above the laptop.

When you think of your website as the online portal for your goods and services, it’s pretty obvious that website traffic is important. The more people who visit your website, the more potential customers/clients you have. So, the first thing you want to do is increase the amount of traffic to your website. How To…

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How To Measure Your SEO Online Marketing Results

Laptop showing graphs of SEO online marketing results.

If you’ve invested in SEO online marketing, your results need to be reviewed at least monthly. It’s by looking at the effectiveness of your SEO (which should be only one facet of your overall online marketing strategy) that you’ll know how to adjust your SEO efforts to better support your business. Before diving into the…

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Online Marketing 101: How To Do Online Marketing For Your Small Business

Woman sitting in an office building using her laptop to create an online marketing campaign.

Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…

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How To Track Website Traffic With Google Analytics

Man tracking website traffic in Google Analytics.

Right now, there are two different ways to track website traffic with Google Analytics. This is because Google is phasing out UA (Universal Analytics or GA3) in favor of GA4 (Google Analytics 4). I’ll cover how to track website traffic with both currently available versions of Google Analytics. However, I highly recommend that you get…

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How To Have Successful Online Marketing Without SEO

Business owner leaning back smiling because knows his best option for online marketing without SEO.

For many, the first thing they think when they hear “online marketing” is SEO. SEO is known for being a long-term investment in organically (without paying for ads) bringing new visitors to a website. However, it is possible and sometimes preferable to pursue online marketing without SEO. Businesses who have just created their new online…

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7 Steps To Determine The Best Online Marketing Solutions For Your Small Business

Happy business owner who has successfully identified the best online marketing solutions for her salon.

There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…

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How To Increase Website Traffic Without SEO

Men in a casual meeting discussing how they can increase website traffic without SEO.

All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO. There are several reasons why you…

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