Posts by Karen Finn, PhD
The Future of SEO Isn’t Dead—But the Old Playbook Is
By now you’ve probably seen headlines like these: SEO is Dead. Google is Broken. AI is Taking Over Search. I’m really over the fearmongering, so let’s cut through the noise and stop scaring each other. The future of SEO isn’t dead. But it isn’t what it used to be. So, if you’re still using the…
Read MoreHow to Create an Effective SEO Content Strategy
If you’ve ever read any of my other blogs about SEO, you know it is my favorite way to grow a business online. So, I’m super excited that you’re curious about how to create an effective SEO content strategy. The thing is before you can do this, you need to have a solid foundation. You…
Read MoreHow to Quickly Boost & Sustain Site Traffic
I’m sure you’ve heard the proverbial phrase “Patience is a virtue.” The problem is that although it’s commonly accepted wisdom, I don’t think it helps at all when you’re building a business for long-term success. You’ve got to make sure things happen so you stay in business and have a way to grow consistently. One…
Read More5 Compelling Reasons You Need a Website and Not Just Social Media
Having an online presence is essential for any business. Although social media offers excellent opportunities for engagement and reach, it really shouldn’t be your only online strategy. If you’re pursuing long-term success, you need a website. And it’s because of your long-term success you must consider why you need a website and not just social…
Read More5 Reasons Strategic Organic Content Is Essential for Long-Term Engagement & Growth
Have you ever wondered why some digital marketing efforts flourish over time, building real connections, while others fizzle out? The secret isn’t in having the flashiest ads or the biggest budgets. It’s in creating strategic organic content. This kind of content creates meaningful interactions to foster trust and loyalty with your readers and followers. It’s…
Read More5 Genius Tips to Write Blog Posts Faster & Better
Trying to get another blog post written can feel overwhelming – especially when you’re pressed for time and need to maintain the high quality your readers expect. The challenge of consistently creating engaging, SEO-friendly content can lead to writer’s block and even burnout. Fortunately, there are tools and tech that can help you significantly streamline…
Read MoreDirect vs Organic Traffic: Which Is Best for Growing Your Business?
In the fast-paced world of digital marketing, understanding where your website traffic comes from can make a significant difference in how you strategize for growth. As a small business owner, you need to understand the difference between direct and organic traffic to effectively optimize your online efforts. Direct traffic involves visitors arriving at your site…
Read MoreHow To Monitor Site Traffic & Boost Your Online Presence
Since being in business means being online, you’ve got to understand the flow of visitors to your website. How do you gauge the vitality of your online presence? The key is in the numbers. You’ve got to know how to monitor site traffic. And when you do, you’ll be amazed at the insights into your…
Read MoreHow an Employer of Choice Strategy Can Make Your Business The Best Place to Work
Why do some companies consistently attract and retain top talent while others struggle to keep their best employees? It often boils down to how they are perceived and the strategies they implement. Achieving the status of an employer of choice is not coincidental. It emerges from deliberate, strategic actions that resonate with both current and…
Read MoreHow To Make Your Digital Content Marketing Strategy More Successful
To help your health and wellness brand succeed, you’ve got to know how to cut through the noise online. This means you’ve got to know what makes your ideal clients/patients/customers tick. But knowing what makes them tick and letting them get to know you requires you to craft messages that speak directly to them instead…
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