5 Reasons Strategic Organic Content Is Essential for Long-Term Engagement & Growth

By Karen Finn, PhD | May 20, 2024
Man drawing out his marketing strategy and considering how to incorporate strategic organic content.

Have you ever wondered why some digital marketing efforts flourish over time, building real connections, while others fizzle out? The secret isn’t in having the flashiest ads or the biggest budgets. It’s in creating strategic organic content. This kind of content creates meaningful interactions to foster trust and loyalty with your readers and followers. It’s…

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How To Make Your Digital Content Marketing Strategy More Successful

By Karen Finn, PhD | April 15, 2024
Woman sitting at her laptop wondering how to improve her digital content marketing strategy.

To help your health and wellness brand succeed, you’ve got to know how to cut through the noise online. This means you’ve got to know what makes your ideal clients/patients/customers tick. But knowing what makes them tick and letting them get to know you requires you to craft messages that speak directly to them instead…

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How to Create Helpful Content Marketing Campaigns To Serve Your Ideal Clients

By Karen Finn, PhD | September 13, 2023
Woman sitting at her laptop creating content marketing campaigns.

For wellness professionals looking to establish their authority and grow their practice, implementing a strategic content marketing campaign can make a huge impact. But what exactly is a content marketing campaign, and how do you ensure it effectively connects with those you want to serve? In this blog, I break down what a content marketing…

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Why Content Marketing Fails & How to Make Sure Yours Doesn’t

By Karen Finn, PhD | August 29, 2023
Man working at his computer trying to understand why his content marketing is failing.

Have you spent too much time and money creating content for your practice that just doesn’t work? For healing, helping, and wellness professionals, understanding why content marketing fails can be the key to profound practice growth. Content marketing done well is an invaluable opportunity to educate, inspire, and build trust. In what follows, I’ll identify…

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PPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?

By Karen Finn, PhD | June 28, 2023
Woman working on her computer to understand PPC vs content marketing.

The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…

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Simple 5-Step Guide to Successfully Getting Through Your First Website Content Audit

By Karen Finn, PhD | May 24, 2023
2 people working together on a website content audit.

Optimize your website with our content audit guide. Learn how to evaluate parameters, track data & enhance your strategy for online success.

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10 Effective Online Marketing Tips for Busy Wellness Professionals

By Karen Finn, PhD | April 9, 2023
Man working on using the online marketing tips he read in a book.

When you’re ready to grow your practice, there’s a lot to think about. These 10 powerful online marketing tips can help you reach your goals.

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Is Digital Marketing Success Eluding You? Use These Powerful Insights

By Karen Finn, PhD | March 22, 2023
Two women looking at a laptop to evaluate their digital marketing success.

Digital marketing is a great equalizer because it’s so inexpensive and accessible. Businesses of every size and in every market can use it to get the word out about their products and services. This equalization has caused a marketing frenzy which means marketplaces are full of a lot of noise. Yet somehow you need to…

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10 Things To Consider Before You Hire An Online Marketing Expert

By Karen Finn, PhD | March 15, 2023
Things To Consider Before You Hire An Online Marketing Expert

Without question, online marketing is essential for businesses of all sizes. Regardless of where you are in your entrepreneurial journey, you need to take advantage of online marketing. It can reach millions of people, increase brand awareness, and drive sales. The challenge is there are so many strategies, tools, and channels to choose from, including…

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How To Find The Best Digital Content Marketing Solutions For Your Business

By Karen Finn, PhD | March 5, 2023
How To Find The Right Digital Content Marketing Solutions For Your Business

As the world becomes increasingly digitized, businesses are in a race to capture the attention of their target audience and establish their brand. And selecting the best digital content marketing solutions for your business as quickly as possible is key to helping you stand out in the crowded digital landscape! With the right strategy and…

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