10 Effective Online Marketing Tips for Busy Wellness Professionals
As a busy helping professional, you’ve got a lot on your plate. Between managing clients, keeping up with CEUs, and finding time for self-care and your personal life, marketing can feel like a daunting task. So, to make it easier for you to take your business to the next level, here are 10 online marketing tips that I’ve used again and again to help our clients.
1. Get to Really Know Your Ideal Clients
First things first, let’s talk about your audience. Who are they? What motivates them? What are their pain points? How can your services help them?
I’m sure you’ve done some work in the past to understand your ideal clients, or you probably wouldn’t have a practice now. But what I find again and again is that as a health or wellness practice grows so does the practitioner’s understanding of their ideal client.
So, take some time to think about the clients you most enjoy working with. Use these real-life people as your muses for describing your ideal clients. You can even ask these people for advice on your marketing messages directly or through surveys.
When you view all your marketing through the lens of these people that you already know, you’ll be much more effective at tailoring your marketing messages to resonate with others like them. You’ll increase engagement and hopefully your client base.
2. Build a Strong Online Presence
Next up is your online presence. There’s no doubt about it, you need to have a strong one. This means you need to make sure your website is visually appealing, easy to navigate, and up-to-date with all your latest services. You also need to use social media platforms like Facebook, LinkedIn, and Instagram to connect with potential clients, share helpful content, and build relationships.
You’ll also want to post regularly to each of your platforms (website and social), engage with your audience, and use a consistent brand voice across all platforms.
3. Leverage Email Marketing
Now that we have the fundamentals taken care of, it’s time to look at email marketing. Email marketing is a great way to nurture relationships with potential and existing clients. You can also use it to share valuable content, promote your services, and offer exclusive deals or discounts. You’ll want to make sure your emails look great and include a clear call to action.
You’ll want to choose a system that fits your budget, is easy to use, and will grow with you because changing systems is a bit of a pain.
4. Provide Incredible Value Through Content Marketing
Creating valuable content through content marketing is another powerful way to establish yourself as a thought leader in your industry and build trust with potential clients. Write blog posts, create videos, and share infographics that educate and inform your audience.
Content marketing can help establish you as a thought leader in your industry and build trust with potential clients. When you create and publish blog posts, videos, or infographics that educate and inform your audience, that’s content marketing. Of course, you’ll want to make sure your content is high-quality, relevant, and engaging.
My favorite way to figure out the type of content to create is to use the next online marketing tip.
5. Use Search Engine Optimization (SEO)
Search engine optimization (SEO) is another essential aspect of online marketing. SEO works by optimizing your website and content for keywords, you can rank higher in search engine results pages and increase visibility. Use tools like Google Keyword Planner to find relevant keywords, optimize your meta tags and descriptions, and create high-quality, shareable content.
Search engine optimization (SEO) is essential for increasing visibility and driving traffic to your website. How SEO works is by optimizing your website and content for keywords so your site can rank higher in search engine results. This increases how many people see your website’s content when they search for your services.
Use tools like SEMRush, Ahrefs, and Majestic to find relevant keywords. Once you know the keywords your ideal clients use to search for your services and products, create high-quality, shareable content using them. Then you optimize the content so Google and other search engines can find it.
And, in order for your content to work well, your website needs to be fast and work well on cell phones. I like to use a combination of Google Search Console and SEMRush to make my clients’ websites are performing well.
6. Take Advantage of Your Free Google Business Profile
If you have an office where you see your clients, you need to have a Google Business Profile (GBP). It is what puts on you the map – literally. When you have an active Google Business Profile, your location can appear on the map results of a Google search.
Your GBP is also a great place to capture testimonials and reviews. (I’ll talk more about those in the ninth online marketing tip.)
7. Use Video Marketing
Although I mentioned videos in tip 4, I’m mentioning it again here because video marketing is so hot right now. When it’s done well, it’s an incredibly engaging and effective way to connect with your audience. If you choose to create video content, you’ll want to make sure it is valuable, relevant, and appealing to your audience in addition to showcasing your expertise.
8. Offer Compelling Calls to Action
One way many wellness professionals attract new clients is by offering a free or low-cost consultation or trial. If you choose to use this marketing tip, you’ll want to promote your offer through your website and social media platforms. You’ll also want to be sure to provide clear instructions on how to take advantage of the offer.
And when you do have someone take advantage of your offer, you’ll want to use the opportunity to showcase your expertise and build a relationship with them. Remember, people tend to buy from those they know, like, and trust, so a free or low-cost call to action can help you reach that stage more quickly.
9. Put Testimonials and Reviews to Good Use
Testimonials and reviews from satisfied clients can be powerful tools for building trust and attracting new clients. You’ll want to develop a simple system to ask your clients for feedback. That way you can use their testimonials and reviews on your website and social media platforms. You can make their comments even more compelling by making sure to highlight specific benefits or results that clients have experienced through your services.
10. Measure and Analyze Your Results
Although it’s listed as my lasting online marketing tip, it’s probably the most important. You need to measure and analyze the results of your efforts. It’s only by looking at your results that you’ll learn what works best for you.
Google Analytics is a free tool that allows you to track website traffic (how many people visit your website and how they got there) and engagement (how long they stay on the site and what pages they visit).
After you have a system in place for your online marketing, you can take things to the next level with A/B testing. A/B testing is when you compare 2 options for a marketing piece to see which one works better. You’ll want to change only one thing at a time because changing more makes the interpretation too difficult. Some places to start with A/B testing include email subject lines, titles, calls-to-action, etc.
The better you can understand how each of your marketing pieces works, the higher your ROI on your marketing will be.
I know there’s a lot to think about with these 10 online marketing tips. But keep in mind it doesn’t have to be overwhelming – even for a busy wellness professional like you. Just start with getting the first 2 tips in place and then add something more when you have the bandwidth.