Are you ready to take control of your content marketing (3)

The Blog

5 Reasons Strategic Organic Content Is Essential for Long-Term Engagement & Growth

By Karen Finn, PhD | May 20, 2024
Man drawing out his marketing strategy and considering how to incorporate strategic organic content.

Have you ever wondered why some digital marketing efforts flourish over time, building real connections, while others fizzle out? The secret isn’t in having the flashiest ads or the biggest budgets. It’s in creating strategic organic content. This kind of content creates meaningful interactions to foster trust and loyalty with your readers and followers. It’s…

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5 Genius Tips to Write Blog Posts Faster & Better

By Karen Finn, PhD | May 14, 2024
Woman starting to work on her laptop wishing she know how to write blog posts faster.

Trying to get another blog post written can feel overwhelming – especially when you’re pressed for time and need to maintain the high quality your readers expect. The challenge of consistently creating engaging, SEO-friendly content can lead to writer’s block and even burnout. Fortunately, there are tools and tech that can help you significantly streamline…

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Direct vs Organic Traffic: Which Is Best for Growing Your Business?

By Karen Finn, PhD | May 6, 2024
Two women discussing the balance of direct vs organic traffic to grow their business.

In the fast-paced world of digital marketing, understanding where your website traffic comes from can make a significant difference in how you strategize for growth. As a small business owner, you need to understand the difference between direct and organic traffic to effectively optimize your online efforts. Direct traffic involves visitors arriving at your site…

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How To Monitor Site Traffic & Boost Your Online Presence

By Karen Finn, PhD | April 29, 2024
Woman exploring how to monitor site traffic to her company's website.

Since being in business means being online, you’ve got to understand the flow of visitors to your website. How do you gauge the vitality of your online presence? The key is in the numbers. You’ve got to know how to monitor site traffic. And when you do, you’ll be amazed at the insights into your…

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How an Employer of Choice Strategy Can Make Your Business The Best Place to Work

By Karen Finn, PhD | April 22, 2024
Two women at a white board discussing their employer of choice strategy.

Why do some companies consistently attract and retain top talent while others struggle to keep their best employees? It often boils down to how they are perceived and the strategies they implement. Achieving the status of an employer of choice is not coincidental. It emerges from deliberate, strategic actions that resonate with both current and…

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How To Make Your Digital Content Marketing Strategy More Successful

By Karen Finn, PhD | April 15, 2024
Woman sitting at her laptop wondering how to improve her digital content marketing strategy.

To help your health and wellness brand succeed, you’ve got to know how to cut through the noise online. This means you’ve got to know what makes your ideal clients/patients/customers tick. But knowing what makes them tick and letting them get to know you requires you to craft messages that speak directly to them instead…

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How to Overcome Challenges to Business Growth with Effective SOPs

By Karen Finn, PhD | April 7, 2024
Business owner talking with contractor about challenges to business growth.

Regardless of the size of the business, there are always challenges to business growth. Your hurdles could range from scaling operations efficiently to ensuring consistent quality as your business expands. Whatever challenges you face as you attempt to grow your business, chances are they seem daunting. Yet, there’s a strategic tool that can turn these…

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10 Powerful Reasons You Need a Position of Market Dominance to Grow Your Business

By Karen Finn, PhD | February 29, 2024
Business owners high fiving to celebrate their business's growth.

If you’re ready to grow your business, it needs to stand out from the crowd. Standing out can open doors to increased opportunities.

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Crafting a Winning Strategy: Sales and Marketing Help for Solopreneurs

By Karen Finn, PhD | November 10, 2023
Crumpled paper with the words "marketing strategy" written on it.

Are you merely surviving as a solopreneur, or are you ready to make a remarkable leap in your sales and marketing journey? In the solopreneur’s or solo practioner’s world, the rules of sales and marketing aren’t just rewritten. They need to be reimagined because it’s unlikely you have a big budget and you certainly don’t…

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8 Simple Steps to Build an Email List & Grow Your Website Traffic

By Karen Finn, PhD | September 27, 2023
Woman working on her laptop to build her email list.

For most health and wellness professionals, there are times when digital marketing can feel overwhelming. There are just so many options to explore. Yet, at some point, almost everyone wonders “How do I build an email list that truly amplifies my reach?” Building an email list is more than just another task on your digital…

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