Blog

How Blogging Can Help Your Business

By Tamara Kruse, MS | September 18, 2020
Two women working together on blogging for their business.

If you haven’t hopped onto the blogging train yet, it may be because you don’t know how blogging can help your business. Once you know what it can do to bring your business into the limelight, you’ll quickly realize what you’ve been missing. And surely you don’t want to miss out on anything that can…

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5 Reasons Why Blogging Is Hard For So Many Small Business Owners

By Tamara Kruse, MS | September 3, 2020
Man happily texting instead of blogging on the laptop open next to him.

If you’re a small business owner, you know there is no rest for the weary. Margins are consistently tight, and there always seems to be “one more thing” you have to do to market yourself. Like blogging. You’re just trying to get your must-have product or service sold en masse before Christmas, and now you…

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5 Reasons Why Blogging Is Good For Business

By Tamara Kruse, MS | August 23, 2020
Woman taking a break from blogging to look at recent sales on her phone.

The early stages of a business can make you dizzy from all the learning curves. For every must-do, there seem to be ten more beneath it. And nowhere is that more true than on your own website. Creating it is just the beginning. Getting people there is the ongoing work — and the main reason…

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What To Do If You Hate Writing Blogs, But Need To For Your Business

By Tamara Kruse, MS | August 5, 2020
Woman with writer's block staring at her laptop because she hates writing blogs.

If time is the ultimate commodity, then marketing your business can feel like a drain on your resources. Even the most essential strategies require consistency and the investment of precious time. And none more so than blogging. You may have no time to spare. You may swear you’re not a writer. And you may just…

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7 Steps To Help You Start Blogging For Your Business

By Tamara Kruse, MS | July 24, 2020
Business owner sitting at desk putting together a plan to begin blogging for his business.

There was a time when blogging was more like private journaling in a public forum than an essential marketing tool. Blogging for business came further downstream from the diary-keeping and how-to tutorials of the mid- to late ‘90’s.  It’s now a main staple of business marketing strategy. And, if you’re hoping to nonchalantly side-step it…

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How To Have Successful Online Marketing Without SEO

By Karen Finn, PhD | July 17, 2020
Business owner leaning back smiling because knows his best option for online marketing without SEO.

For many, the first thing they think when they hear “online marketing” is SEO. SEO is known for being a long-term investment in organically (without paying for ads) bringing new visitors to a website. However, it is possible and sometimes preferable to pursue online marketing without SEO. Businesses who have just created their new online…

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How To Use Blogging To Improve SEO Of Your Business Website

By Tamara Kruse, MS | July 10, 2020
Man and woman working on blogging for their business to improve the SEO of their website.

The use of blogging to improve SEO of your website is another critical piece of growing traffic to your site. Both components — writing a blog and making it SEO-rich — are important ways of shining a light on your business. And they are two of the most influential, sustainable ways of capturing your target…

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7 Steps To Determine The Best Online Marketing Solutions For Your Small Business

By Karen Finn, PhD | June 27, 2020
Happy business owner who has successfully identified the best online marketing solutions for her salon.

There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…

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AMA: Will Blogging Without Social Media Still Grow My Business?

By Tamara Kruse, MS | June 25, 2020
Entrepreneur, laptop open, wondering if blogging without social media is a waste of her time.

Social media. It’s the global connector, the platform for thoughts, ideas, rants, and photos. It’s the place where strangers call themselves friends, and friends cross each other off their lists. It’s also a 24/7 ad agency for small commerce and big brands. And, if you use blogs to drive business traffic, you would never think…

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How To Increase Website Traffic Without SEO

By Karen Finn, PhD | June 11, 2020
Men in a casual meeting discussing how they can increase website traffic without SEO.

All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO. There are several reasons why you…

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