Online Marketing 101: How To Do Online Marketing For Your Small Business

By Karen Finn, PhD | September 13, 2022
Woman sitting in an office building using her laptop to create an online marketing campaign.

Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…

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How To Track Website Traffic With Google Analytics

By Karen Finn, PhD | August 9, 2022
Man tracking website traffic in Google Analytics.

Right now, there are two different ways to track website traffic with Google Analytics. This is because Google is phasing out UA (Universal Analytics or GA3) in favor of GA4 (Google Analytics 4). I’ll cover how to track website traffic with both currently available versions of Google Analytics. However, I highly recommend that you get…

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Does SEO Marketing Work For Small Businesses?

By Karen Finn, PhD | July 29, 2022
Small business owner asking a marketing expert, “Does SEO marketing work?”

The simple answer is yes. However, you’ll want to answer these 5 critical questions to know whether SEO marketing will work for your business.

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7 Things To Know About Blogging To Promote Your Business

By Tamara Kruse, MS | November 2, 2020
Woman sitting in front of her latptop talking about blogging to promote your business.

Whether you’re a B2B, B2C, Fortune 500, or mom-and-pop, you know that 21st-century marketing involves more than a handshake and a business card. Chances are you’re juggling product and website development, industry expertise, tech savvy, social media, and blogging to promote your business. And I would guess it all gets a bit overwhelming. So let’s…

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6 Keys You Need To Know Before Writing Blogs For SEO

By Tamara Kruse, MS | October 16, 2020
Man sitting at table with his laptop in front of him and thinking about writing blogs for SEO.

By now you probably know that writing blogs is a great way to get your voice and brand out into the virtual world. But writing blogs for SEO is what actually makes them applicable and easy to find. We would all love to believe that readers hang on our every word. And surely the world…

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What Is Meant By Writing Blogs & Should You Be Doing It?

By Tamara Kruse, MS | October 2, 2020
Woman sitting on her couch with her laptop wondering what is meant by writing blogs.

Life on the web. How in the world did we get here? It all seems to have swooped in out of nowhere. (Does anyone even remember pay phones and keypunch computers?) Making the most of the web seems to require an ongoing tutorial. (More web time.) And understanding what is meant by writing blogs is…

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How Blogging Can Help Your Business

By Tamara Kruse, MS | September 18, 2020
Two women working together on blogging for their business.

If you haven’t hopped onto the blogging train yet, it may be because you don’t know how blogging can help your business. Once you know what it can do to bring your business into the limelight, you’ll quickly realize what you’ve been missing. And surely you don’t want to miss out on anything that can…

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5 Reasons Why Blogging Is Hard For So Many Small Business Owners

By Tamara Kruse, MS | September 3, 2020
Man happily texting instead of blogging on the laptop open next to him.

If you’re a small business owner, you know there is no rest for the weary. Margins are consistently tight, and there always seems to be “one more thing” you have to do to market yourself. Like blogging. You’re just trying to get your must-have product or service sold en masse before Christmas, and now you…

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5 Reasons Why Blogging Is Good For Business

By Tamara Kruse, MS | August 23, 2020
Woman taking a break from blogging to look at recent sales on her phone.

The early stages of a business can make you dizzy from all the learning curves. For every must-do, there seem to be ten more beneath it. And nowhere is that more true than on your own website. Creating it is just the beginning. Getting people there is the ongoing work — and the main reason…

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What To Do If You Hate Writing Blogs, But Need To For Your Business

By Tamara Kruse, MS | August 5, 2020
Woman with writer's block staring at her laptop because she hates writing blogs.

If time is the ultimate commodity, then marketing your business can feel like a drain on your resources. Even the most essential strategies require consistency and the investment of precious time. And none more so than blogging. You may have no time to spare. You may swear you’re not a writer. And you may just…

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