Blog

Will Blogging Help My Business?

By Tamara Kruse, MS | May 28, 2020
Busy business owner on the phone asking a consultant, “Will blogging help my business?”

Starting a business isn’t for the faint of heart. It’s tough enough developing and perfecting a product or service you’re willing to devote your life to. But then there are the marketing, the selling, the technology, the learning curves…the questions. Will people want what I sell? How can I compete? Will blogging help my business?…

Read More

How SEO Marketing Works: What Every Small Business Owner Needs To Know

By Karen Finn, PhD | May 25, 2020
Woman selling coffee to a customer who discovered the shop through SEO marketing.

I’ve worked with many small business owners over the years and met very few who had much understanding of what SEO marketing is. Most have heard it’s a good idea to have SEO, but few know what that really means. This is incredibly unfortunate because it means these business owners are vulnerable to making poor…

Read More

How To Start Writing Blogs For Your Business That Will Get Read

By Karen Finn, PhD | May 16, 2020
Team sitting around a table while working on how to start writing blogs for their business.

You’ve probably heard that blogging is a great way to get more people to visit your website. And I’m guessing that’s why you’re wondering about how to start writing blogs. For most of us, the idea of writing blogs for our business website is a little bit exciting because of the potential traffic and revenue…

Read More

How To Use Your Digital Content Marketing Plan To Boost Sales

By Karen Finn, PhD | May 9, 2020
Man looking at his credit card to make an online purchase because of an effective digital content marketing plan.

If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…

Read More

5 Easy Tips For Writing Interesting Blogs About Your Business

By Karen Finn, PhD | May 4, 2020
Woman enjoying writing interesting blogs about her small business on her laptop.

Although many small business owners think writing interesting blogs about their business is challenging, if not impossible, it can actually be pretty easy if you use these 5 tips: 1. Get motivated All business owners are busy – too busy sometimes. And their dedicated employees are busy too. So, it’s easy to believe blogging is…

Read More

How To Increase Traffic To Your Website Using Social Media

By Karen Finn, PhD | April 25, 2020
Man holding a cell phone displaying website clicks from his social media account.

Social media marketing is a very popular way many small to mid-sized businesses attempt to grow traffic to their websites. It involves posting on social media platforms/websites to promote products or services. Although it sounds simple, there’s a lot involved in successfully and consistently using social media to increase traffic to your website. The basic…

Read More

Why Local SEO Is Important To Your Business

By Karen Finn, PhD | April 17, 2020
Woman visiting a salon after discovering it online.

Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…

Read More

What Is Content Integration In Digital Marketing?

By Karen Finn, PhD | April 10, 2020
Colleagues standing at a white board talking about their content integration in digital marketing.

If you’re like most small and mid-sized business owners, the coronavirus has you re-evaluating how you do business and especially how you do business online. At this time, no one knows how long we’ll be practicing social distancing. However, we do know that the easier we make it for our customers to find and interact…

Read More

Writing Blogs For Business: 23 Proven & Powerful Must-Know Tips

By Karen Finn, PhD | March 16, 2020
Woman biting a pencil as she looks at her laptop struggling with writing blogs for her business.

There are lots of ways to market your business: buying ads, putting up a billboard, SEO, listings in directories, giving away cups or caps emblazoned with your logo, a Google My Business listing, networking, asking your existing clients for referrals, and, of course, creating meaningful content like blog posts – which, unfortunately, many business owners…

Read More

AMA: How To Increase Local Traffic To My Website?

By Karen Finn, PhD | January 31, 2020
Man sitting in front of his computer wondering, "How to increase local traffic to my website?"

You’re far from alone in wanting the answer to the question “How to increase local traffic to my website?” Almost every small, local business owner wonders about it at some point – usually when sales are less than expected or cash flow is tight or it’s time to take the business to the next level.…

Read More