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Are you ready to take control of your content marketing (3)

The Blog

What Is A Brand Audit & Why Your Business Growth Requires You Do One

By Karen Finn, PhD | February 5, 2023

You’ve probably heard the term “brand audit” before, but what is it exactly? It’s a thorough evaluation of a company’s brand identity and how it’s perceived by the public – especially current and potential clients. It’s an incredibly powerful tool for businesses of all sizes and in all industries. A brand audit can help you…

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The Only Website Traffic Terminology Quick Reference Guide You Need

By Karen Finn, PhD | January 29, 2023
Learning to understand website traffic terminology can help you grow your business.

Keeping track of website traffic is one of the first things I verify my new clients are doing. Some are really comfortable with the concept and know how to use tools like Google Analytics to understand their traffic and how well their marketing campaigns are working. However, there are some who are completely unfamiliar with…

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New Health or Wellness Practice? How To Effectively Market Your Business Online

By Karen Finn, PhD | January 22, 2023
Woman sitting at her computer learning about how to market her business online.

New Health or Wellness Practice? How To Effectively Market Your Business Online Starting a new health or wellness practice is an exciting yet daunting task. You have a deep passion for helping people improve their physical and mental well-being, and you’re eager to share your knowledge and expertise with the world. However, you also know…

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3 Things to Consider Before Developing a Strategy to Increase Website Traffic

By Karen Finn, PhD | January 15, 2023
Developing a Strategy to Increase Website Traffic.

3 Things to Consider Before Developing a Strategy to Increase Website Traffic When it comes to growing your website’s traffic, there are a lot of different strategies you can use. However, before you start implementing any of them, there are a few key things you need to consider to set yourself up for success. #1…

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5 SEO Marketing Tactics Every Business Needs

By Karen Finn, PhD | January 9, 2023
Laptop displaying a graph showing the effectiveness of various SEO marketing tactics.

Every business owner needs to stay up-to-date on the latest marketing tactics to ensure the success and growth of their company. One tactic that should definitely be on your radar is SEO (search engine optimization). But what is SEO, and why is it so important? Simply put, SEO is the process of optimizing your website…

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How to Maximize Your Business’s Online Marketing for FREE

By Karen Finn, PhD | December 28, 2022

Marketing your business doesn’t have to break the bank. In fact, there are many ways to market your business online for free – although they will require at least some time and effort. Here are some strategies to consider: Don’t Forget About Leveraging Customer Reviews and Testimonials Technically, I could have included customer reviews and…

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The Essential Components of a Successful Online Marketing Plan

By Karen Finn, PhD | December 27, 2022

Online marketing is an essential part of any business’s overall marketing strategy. With more and more people turning to the internet to research products and services, it’s crucial for businesses to have a strong online presence in order to attract and retain customers. But with so many different channels and tactics to choose from, it…

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10 Tips to Quickly Increase Your Website Traffic

By Karen Finn, PhD | December 22, 2022
"Grow Your Business" sign laying on a work desk.

If you’re looking to increase website traffic quickly, you’re not alone. Every business wants to attract more visitors to their website, and for good reason. More traffic means more potential customers/clients, which can lead to increased sales and revenue. But how can you quickly and effectively boost your website traffic? In truth, there’s no one…

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Understanding the Different Types of Website Traffic and Their Value

By Karen Finn, PhD | December 20, 2022
Group standing around a laptop discussing their website traffic.

Understanding the Different Types of Website Traffic and Their Value Knowing where your website traffic is coming from is critical to evaluating the effectiveness of your online presence. But knowing how visitors are getting to your website is just the beginning. You also need to know how to analyze the data so you can make…

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10 Things To Know Before Engaging An SEO Marketing Consultant

By Karen Finn, PhD | December 1, 2022
Business owner contemplating hiring an SEO consultant while standing next to her laptop in the middle of her office space.

If you’re thinking about hiring an SEO consultant, you’ve got one of the following challenges with your website: Your website isn’t generating enough leads Your website is producing leads – they’re just not qualified leads Yeah, the bottom line is you want more visibility and business. Without the time and/or expertise in-house to create and…

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