Blog

7 Steps To Determine The Best Online Marketing Solutions For Your Small Business

By Karen Finn, PhD | June 27, 2020
Happy business owner who has successfully identified the best online marketing solutions for her salon.

There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…

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AMA: Will Blogging Without Social Media Still Grow My Business?

By Tamara Kruse, MS | June 25, 2020
Entrepreneur, laptop open, wondering if blogging without social media is a waste of her time.

Social media. It’s the global connector, the platform for thoughts, ideas, rants, and photos. It’s the place where strangers call themselves friends, and friends cross each other off their lists. It’s also a 24/7 ad agency for small commerce and big brands. And, if you use blogs to drive business traffic, you would never think…

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How To Increase Website Traffic Without SEO

By Karen Finn, PhD | June 11, 2020
Men in a casual meeting discussing how they can increase website traffic without SEO.

All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO. There are several reasons why you…

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Will Blogging Help My Business?

By Tamara Kruse, MS | May 28, 2020
Busy business owner on the phone asking a consultant, “Will blogging help my business?”

Starting a business isn’t for the faint of heart. It’s tough enough developing and perfecting a product or service you’re willing to devote your life to. But then there are the marketing, the selling, the technology, the learning curves…the questions. Will people want what I sell? How can I compete? Will blogging help my business?…

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How SEO Marketing Works: What Every Small Business Owner Needs To Know

By Karen Finn, PhD | May 25, 2020
Woman selling coffee to a customer who discovered the shop through SEO marketing.

I’ve worked with many small business owners over the years and met very few who had much understanding of what SEO marketing is. Most have heard it’s a good idea to have SEO, but few know what that really means. This is incredibly unfortunate because it means these business owners are vulnerable to making poor…

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How To Start Writing Blogs For Your Business That Will Get Read

By Karen Finn, PhD | May 16, 2020
Team sitting around a table while working on how to start writing blogs for their business.

You’ve probably heard that blogging is a great way to get more people to visit your website. And I’m guessing that’s why you’re wondering about how to start writing blogs. For most of us, the idea of writing blogs for our business website is a little bit exciting because of the potential traffic and revenue…

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How To Use Your Digital Content Marketing Plan To Boost Sales

By Karen Finn, PhD | May 9, 2020
Man looking at his credit card to make an online purchase because of an effective digital content marketing plan.

If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…

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5 Easy Tips For Writing Interesting Blogs About Your Business

By Karen Finn, PhD | May 4, 2020
Woman enjoying writing interesting blogs about her small business on her laptop.

Although many small business owners think writing interesting blogs about their business is challenging, if not impossible, it can actually be pretty easy if you use these 5 tips: 1. Get motivated All business owners are busy – too busy sometimes. And their dedicated employees are busy too. So, it’s easy to believe blogging is…

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How To Increase Traffic To Your Website Using Social Media

By Karen Finn, PhD | April 25, 2020
Man holding a cell phone displaying website clicks from his social media account.

Social media marketing is a very popular way many small to mid-sized businesses attempt to grow traffic to their websites. It involves posting on social media platforms/websites to promote products or services. Although it sounds simple, there’s a lot involved in successfully and consistently using social media to increase traffic to your website. The basic…

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Why Local SEO Is Important To Your Business

By Karen Finn, PhD | April 17, 2020
Woman visiting a salon after discovering it online.

Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…

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