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Are you ready to take control of your content marketing (3)

The Blog

Quick & Easy SEO Checklist for Blog Posts to Help You Get More Organic Traffic

By Karen Finn, PhD | July 26, 2023
Woman using an SEO checklist for blog posts while she's blogging and holding a cup of coffee.

The world of health and wellness is a competitive one. As a professional in this field, you’ve worked tirelessly to establish a successful practice. Now, you’re ready to extend that success to the digital landscape. Your key to unlocking online growth? Search Engine Optimization (SEO). And the key to SEO is our quick and easy…

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SEO vs Local SEO: How to Know Which You Need for Your Practice

By Karen Finn, PhD | July 13, 2023
Health & wellness professional at her laptop trying to decide between SEO and local SEO to market her business.

As a health or wellness professional with big dreams for your practice, you already know the power of the digital world. You’re no stranger to terms like Search Engine Optimization (SEO) – a magic key that can open doors to better visibility on search engine giants like Google. But have you heard about Local SEO?…

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How to Regularly & Easily Drive Website Traffic with Social Media

By Karen Finn, PhD | July 5, 2023
A group of people looking at their phones; apparently on social media.

The journey of taking any health or wellness practice from surviving to a thriving, seven-figure one is an ambitious and exciting endeavor. A crucial part of this voyage is understanding the power of social media and how it can be used to drive traffic to your website. But before embarking on this digital voyage, there…

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PPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?

By Karen Finn, PhD | June 28, 2023
Woman working on her computer to understand PPC vs content marketing.

The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…

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Transform Your Wellness Practice: How to Leverage Brand-Building Services for Growth

By Karen Finn, PhD | June 21, 2023
Three people sitting in an office talking about brand-building strategies.

In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…

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Want Greater ROI from Your Content? You Need This Content Repurposing Workflow

By Karen Finn, PhD | June 14, 2023
Woman sitting at her desk getting ready to create a video.

Now that AI is on the scene, the pace of content creation, especially blogs, is increasing exponentially. However, fast doesn’t always mean good. That’s why you still need to have a content marketing strategy that helps you create content your clients or patients want to consume AND a content repurposing workflow that allows you to…

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When is the Positively Best Time for Your Business to Invest in SEO?

By Karen Finn, PhD | June 7, 2023
Man sitting at his computer studying SEO and wondering if now is the time to invest in it.

Search Engine Optimization, or SEO, is much more than just a buzzword; it’s a key driver for attracting online traffic to your business. And it’s particularly crucial for health and wellness professionals because it directly impacts your visibility among potential clients. But knowing when to invest in SEO can be a challenge to figure out.…

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Why You Need to Grow Your Website Traffic if You Want to Grow Your Practice

By Karen Finn, PhD | May 31, 2023
Two women looking at a computer discussing website traffic.

If your health and wellness practice is surviving, chances are you got here with a lot of hard work and fairly basic marketing. However, if you want to grow your practice and have it thriving, it’s time to improve your marketing and focus on website traffic and conversions. Most likely, you’ve grown your practice to…

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Simple 5-Step Guide to Successfully Getting Through Your First Website Content Audit

By Karen Finn, PhD | May 24, 2023
2 people working together on a website content audit.

Optimize your website with our content audit guide. Learn how to evaluate parameters, track data & enhance your strategy for online success.

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How to Develop a Brand Strategy to Support Your Practice’s Growth

By Karen Finn, PhD | May 17, 2023
Team working at a whiteboard to develop a brand strategy.

Developing a brand strategy can help grow your practice beyond $100K. Here are the 4 basic steps you need to build a winning strategy.

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