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Branding

How This Brand Guidelines Template Can Quickly Increase Your Health Practice’s Online Appeal

By Karen Finn, PhD | August 16, 2023
Smiling healthcare professional leading her team to implement the brand guidelines template.

Standing out online takes more than just a unique logo or a catchy tagline for your health or wellness practice. It requires an immersive brand experience capable of setting you apart and connecting with potential patients or clients on a deeper level. By using our brand guidelines template, you’ll have the foundation to create this…

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How to Regularly & Easily Drive Website Traffic with Social Media

By Karen Finn, PhD | July 5, 2023
A group of people looking at their phones; apparently on social media.

The journey of taking any health or wellness practice from surviving to a thriving, seven-figure one is an ambitious and exciting endeavor. A crucial part of this voyage is understanding the power of social media and how it can be used to drive traffic to your website. But before embarking on this digital voyage, there…

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Transform Your Wellness Practice: How to Leverage Brand-Building Services for Growth

By Karen Finn, PhD | June 21, 2023
Three people sitting in an office talking about brand-building strategies.

In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…

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How to Develop a Brand Strategy to Support Your Practice’s Growth

By Karen Finn, PhD | May 17, 2023
Team working at a whiteboard to develop a brand strategy.

Developing a brand strategy can help grow your practice beyond $100K. Here are the 4 basic steps you need to build a winning strategy.

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Why You Need Solid Brand Voice Guidelines BEFORE Using ChatGPT (or Hiring a Ghostwriter)

By Karen Finn, PhD | April 5, 2023
ChatGPT interface.

Content marketing is a great way to get your health and wellness business noticed online. However, sometimes creating the blogs or video scripts you need to drive your marketing engine is just one more thing that you can’t give the attention it deserves. If this is the situation you’re in, you might be thinking about…

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2 Very Effective Brand-Building Strategies Every Health & Wellness Practice Needs

By Karen Finn, PhD | March 19, 2023
Person looking at reports to determine the effectiveness of their brand-building strategies.

The essential brand-building strategies to create a recognizable & memorable brand that resonates with your target market & drives business.

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What Is a Brand Strategy & How Having One Can Increase Your Revenue

By Karen Finn, PhD | February 22, 2023
Trying to understand what is a brand strategy can help you grow your business.

You can’t judge a book by its cover. It’s a common adage, yet how many times do we judge things by their initial appearance? A LOT! And this judgment is especially true in the world of business. Your brand isn’t just a logo or a catchy tagline; it’s the emotional and psychological relationship your clients…

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What Is A Brand Audit & Why Your Business Growth Requires You Do One

By Karen Finn, PhD | February 5, 2023
What Is A Brand Audit & Why Your Business Growth Requires You Do One

What Is A Brand Audit & Why Your Business Growth Requires You Do One You’ve probably heard the term “brand audit” before, but what is it exactly? It’s a thorough evaluation of a company’s brand identity and how it’s perceived by the public – especially current and potential clients. As a result, it’s a potent…

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