10 Easy SEO Tips and Tricks You Can Use Right Away

By Karen Finn, PhD | May 3, 2023
Man standing at his computer thinking about how to implement SEO tips and tricks.

If you’ve got a website or blog for your practice, you probably already know that search engine optimization (SEO) is crucial for attracting traffic and getting found online. If you’re like most of the health and wellness professionals we work with, you’d probably prefer to be working with your clients or patients instead of keeping…

Read More

5 Common Mistakes to Avoid in Your SEO Inbound Marketing Strategies

By Karen Finn, PhD | April 16, 2023
Wellness professional looking at the results of his SEO inbound marketing.

There’s a lot to consider when implementing SEO inbound marketing strategies. So, it’s easy to make mistakes. Here are 5 you’ll want to avoid

Read More

How to Make Content Marketing and SEO Your Best Marketing Tools

By Karen Finn, PhD | March 29, 2023
Business owner creating content for his content marketing and seo strategy.

Are you looking for ways to improve your marketing to grow your business? If so, implementing a combination of content marketing and SEO could be exactly what you need. These techniques can help you reach new customers, improve your brand visibility, and increase your sales. Because some marketers use the terms content marketing and SEO…

Read More

5 Powerful SEO Marketing Skills Every Business Needs To Develop Now

By Karen Finn, PhD | February 12, 2023

Feeling overwhelmed by the ever-changing world of SEO? Here are the SEO marketing skills necessary for every successful SEO strategy.

Read More

5 SEO Marketing Tactics Every Business Needs

By Karen Finn, PhD | January 9, 2023
Laptop displaying a graph showing the effectiveness of various SEO marketing tactics.

Every business owner needs to stay up-to-date on the latest marketing tactics to ensure the success and growth of their company. One tactic that should definitely be on your radar is SEO (search engine optimization). But what is SEO, and why is it so important? Simply put, SEO is the process of optimizing your website…

Read More

10 Things To Know Before Engaging An SEO Marketing Consultant

By Karen Finn, PhD | December 1, 2022
Business owner contemplating hiring an SEO consultant while standing next to her laptop in the middle of her office space.

If you’re thinking about hiring an SEO consultant, you’ve got one of the following challenges with your website: Your website isn’t generating enough leads Your website is producing leads – they’re just not qualified leads Yeah, the bottom line is you want more visibility and business. Without the time and/or expertise in-house to create and…

Read More

How To Measure Your SEO Online Marketing Results

By Karen Finn, PhD | November 5, 2022
Laptop showing graphs of SEO online marketing results.

If you’ve invested in SEO online marketing, your results need to be reviewed at least monthly. It’s by looking at the effectiveness of your SEO (which should be only one facet of your overall online marketing strategy) that you’ll know how to adjust your SEO efforts to better support your business. Before diving into the…

Read More

Does SEO Marketing Work For Small Businesses?

By Karen Finn, PhD | July 29, 2022
Small business owner asking a marketing expert, “Does SEO marketing work?”

The simple answer is yes. However, you’ll want to answer these 5 critical questions to know whether SEO marketing will work for your business.

Read More

How SEO Marketing Works: What Every Small Business Owner Needs To Know

By Karen Finn, PhD | May 25, 2020
Woman selling coffee to a customer who discovered the shop through SEO marketing.

I’ve worked with many small business owners over the years and met very few who had much understanding of what SEO marketing is. Most have heard it’s a good idea to have SEO, but few know what that really means. This is incredibly unfortunate because it means these business owners are vulnerable to making poor…

Read More

Why Local SEO Is Important To Your Business

By Karen Finn, PhD | April 17, 2020
Woman visiting a salon after discovering it online.

Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…

Read More