5 SEO Marketing Tactics Every Business Needs

By Karen Finn, PhD | January 9, 2023
Laptop displaying a graph showing the effectiveness of various SEO marketing tactics.

Every business owner needs to stay up-to-date on the latest marketing tactics to ensure the success and growth of their company. One tactic that should definitely be on your radar is SEO (search engine optimization). But what is SEO, and why is it so important? Simply put, SEO is the process of optimizing your website…

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10 Things To Know Before Engaging An SEO Marketing Consultant

By Karen Finn, PhD | December 1, 2022
Business owner contemplating hiring an SEO consultant while standing next to her laptop in the middle of her office space.

If you’re thinking about hiring an SEO consultant, you’ve got one of the following challenges with your website: Your website isn’t generating enough leads Your website is producing leads – they’re just not qualified leads Yeah, the bottom line is you want more visibility and business. Without the time and/or expertise in-house to create and…

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How To Measure Your SEO Online Marketing Results

By Karen Finn, PhD | November 5, 2022
Laptop showing graphs of SEO online marketing results.

If you’ve invested in SEO online marketing, your results need to be reviewed at least monthly. It’s by looking at the effectiveness of your SEO (which should be only one facet of your overall online marketing strategy) that you’ll know how to adjust your SEO efforts to better support your business. Before diving into the…

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Does SEO Marketing Work For Small Businesses?

By Karen Finn, PhD | July 29, 2022
Small business owner asking a marketing expert, “Does SEO marketing work?”

The simple answer is yes. However, you’ll want to answer these 5 critical questions to know whether SEO marketing will work for your business.

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How SEO Marketing Works: What Every Small Business Owner Needs To Know

By Karen Finn, PhD | May 25, 2020
Woman selling coffee to a customer who discovered the shop through SEO marketing.

I’ve worked with many small business owners over the years and met very few who had much understanding of what SEO marketing is. Most have heard it’s a good idea to have SEO, but few know what that really means. This is incredibly unfortunate because it means these business owners are vulnerable to making poor…

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Why Local SEO Is Important To Your Business

By Karen Finn, PhD | April 17, 2020
Woman visiting a salon after discovering it online.

Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…

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What’s Local SEO? Implementation Basics For Small Business Owners

By Karen Finn, PhD | September 13, 2019
Scrabble tiles and text posing the question, “What’s local SEO?”

If you’re a small-business owner asking yourself, “What’s local SEO?” chances are you want to grow your business and you’ve embraced the fact that the internet is the most likely place your customers will look for you. That’s because we all want quick answers and information when we want it – even when your business…

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How To Create Successful SEO Marketing Strategies For Your Small Business

By Karen Finn, PhD | October 12, 2018

If you’ve done any research at all about SEO marketing strategies, you know there’s an abundance of information out there. It can be quite confusing about where to start, what to prioritize, not to mention what really makes sense for your business. In my opinion, you need three different SEO marketing strategies to effectively optimize…

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