Why You Really Can’t Overestimate the Importance of Digital Content Marketing

By Karen Finn, PhD | February 26, 2023
Learn the importance of digital content marketing.

There’s no denying the internet is the go-to source for info, entertainment, and shopping. And these January 2023 stats from Statistica show that 5.16 billion people use the internet (That’s 64.4% of the global population!), with 4.76 billion active social media users. With so much potential exposure, it’s no wonder that companies of all sizes…

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New Health or Wellness Practice? How To Effectively Market Your Business Online

By Karen Finn, PhD | January 22, 2023
Woman reviewing online marketing of new Health or wellness business.

New Health or Wellness Practice? How To Effectively Market Your Business Online Starting a new health or wellness practice is an exciting yet daunting task. You have a deep passion for helping people improve their physical and mental well-being, and you’re eager to share your knowledge and expertise with the world. However, you also know…

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How to Maximize Your Business’s Online Marketing for FREE

By Karen Finn, PhD | December 28, 2022

Marketing your business doesn’t have to break the bank. In fact, there are many ways to market your business online for free – although they will require at least some time and effort. Here are some strategies to consider: Don’t Forget About Leveraging Customer Reviews and Testimonials Technically, I could have included customer reviews and…

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The Essential Components of a Successful Online Marketing Plan

By Karen Finn, PhD | December 27, 2022

Online marketing is an essential part of any business’s overall marketing strategy. With more and more people turning to the internet to research products and services, it’s crucial for businesses to have a strong online presence in order to attract and retain customers. But with so many different channels and tactics to choose from, it…

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Why Online Marketing Is So Effective For Health And Wellness Practices

By Karen Finn, PhD | November 22, 2022
Health care practitioner on her laptop creating online marketing content for her practice.

To understand why online marketing is so effective for health and wellness practices, you have to start by looking at their target market.

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Online Marketing 101: How To Do Online Marketing For Your Small Business

By Karen Finn, PhD | September 13, 2022
Woman sitting in an office building using her laptop to create an online marketing campaign.

Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…

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7 Steps To Determine The Best Online Marketing Solutions For Your Small Business

By Karen Finn, PhD | June 27, 2020
Happy business owner who has successfully identified the best online marketing solutions for her salon.

There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…

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How To Use Your Digital Content Marketing Plan To Boost Sales

By Karen Finn, PhD | May 9, 2020
Man looking at his credit card to make an online purchase because of an effective digital content marketing plan.

If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…

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What Is Content Integration In Digital Marketing?

By Karen Finn, PhD | April 10, 2020
Colleagues standing at a white board talking about their content integration in digital marketing.

If you’re like most small and mid-sized business owners, the coronavirus has you re-evaluating how you do business and especially how you do business online. At this time, no one knows how long we’ll be practicing social distancing. However, we do know that the easier we make it for our customers to find and interact…

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How To Create A Digital Marketing Content Calendar For Your Small Business

By Karen Finn, PhD | January 24, 2019
Man contemplating how to begin developing a digital marketing content calendar for his small business.

A digital content campaign promotes a product or service through a specifically defined series of digital content creation and delivery activities. A digital marketing content calendar is the best tool you can have to successfully implement your content marketing strategy – no matter how complex your strategy is or isn’t. Section 1: Why You Need…

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