Posts by Karen Finn, PhD
SEO vs Local SEO: How to Know Which You Need for Your Practice
As a health or wellness professional with big dreams for your practice, you already know the power of the digital world. You’re no stranger to terms like Search Engine Optimization (SEO) – a magic key that can open doors to better visibility on search engine giants like Google. But have you heard about Local SEO?…
Read MoreHow to Regularly & Easily Drive Website Traffic with Social Media
The journey of taking any health or wellness practice from surviving to a thriving, seven-figure one is an ambitious and exciting endeavor. A crucial part of this voyage is understanding the power of social media and how it can be used to drive traffic to your website. But before embarking on this digital voyage, there…
Read MorePPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?
The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…
Read MoreTransform Your Wellness Practice: How to Leverage Brand-Building Services for Growth
In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…
Read MoreWant Greater ROI from Your Content? You Need This Content Repurposing Workflow
Now that AI is on the scene, the pace of content creation, especially blogs, is increasing exponentially. However, fast doesn’t always mean good. That’s why you still need to have a content marketing strategy that helps you create content your clients or patients want to consume AND a content repurposing workflow that allows you to…
Read MoreWhen is the Positively Best Time for Your Business to Invest in SEO?
Search Engine Optimization, or SEO, is much more than just a buzzword; it’s a key driver for attracting online traffic to your business. And it’s particularly crucial for health and wellness professionals because it directly impacts your visibility among potential clients. But knowing when to invest in SEO can be a challenge to figure out.…
Read MoreWhy You Need to Grow Your Website Traffic if You Want to Grow Your Practice
If your health and wellness practice is surviving, chances are you got here with a lot of hard work and fairly basic marketing. However, if you want to grow your practice and have it thriving, it’s time to improve your marketing and focus on website traffic and conversions. Most likely, you’ve grown your practice to…
Read MoreSimple 5-Step Guide to Successfully Getting Through Your First Website Content Audit
Optimize your website with our content audit guide. Learn how to evaluate parameters, track data & enhance your strategy for online success.
Read MoreHow to Develop a Brand Strategy to Support Your Practice’s Growth
Developing a brand strategy can help grow your practice beyond $100K. Here are the 4 basic steps you need to build a winning strategy.
Read MoreHow to Know If Hiring a Ghostwriter or Using ChapGPT is Best for Blogging
Deciding to hire a ghostwriter or use ChatGPT for your blogging depends on several things. Discover how to make the best decision for you.
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