What Is Meant By Writing Blogs & Should You Be Doing It?

By Tamara Kruse, MS | October 2, 2020
Woman sitting on her couch with her laptop wondering what is meant by writing blogs.

Life on the web. How in the world did we get here? It all seems to have swooped in out of nowhere. (Does anyone even remember pay phones and keypunch computers?) Making the most of the web seems to require an ongoing tutorial. (More web time.) And understanding what is meant by writing blogs is…

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How Blogging Can Help Your Business

By Tamara Kruse, MS | September 18, 2020
Two women working together on blogging for their business.

If you haven’t hopped onto the blogging train yet, it may be because you don’t know how blogging can help your business. Once you know what it can do to bring your business into the limelight, you’ll quickly realize what you’ve been missing. And surely you don’t want to miss out on anything that can…

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5 Reasons Why Blogging Is Hard For So Many Small Business Owners

By Tamara Kruse, MS | September 3, 2020
Man happily texting instead of blogging on the laptop open next to him.

If you’re a small business owner, you know there is no rest for the weary. Margins are consistently tight, and there always seems to be “one more thing” you have to do to market yourself. Like blogging. You’re just trying to get your must-have product or service sold en masse before Christmas, and now you…

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5 Reasons Why Blogging Is Good For Business

By Tamara Kruse, MS | August 23, 2020
Woman taking a break from blogging to look at recent sales on her phone.

The early stages of a business can make you dizzy from all the learning curves. For every must-do, there seem to be ten more beneath it. And nowhere is that more true than on your own website. Creating it is just the beginning. Getting people there is the ongoing work — and the main reason…

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What To Do If You Hate Writing Blogs, But Need To For Your Business

By Tamara Kruse, MS | August 5, 2020
Woman with writer's block staring at her laptop because she hates writing blogs.

If time is the ultimate commodity, then marketing your business can feel like a drain on your resources. Even the most essential strategies require consistency and the investment of precious time. And none more so than blogging. You may have no time to spare. You may swear you’re not a writer. And you may just…

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7 Steps To Help You Start Blogging For Your Business

By Tamara Kruse, MS | July 24, 2020
Business owner sitting at desk putting together a plan to begin blogging for his business.

There was a time when blogging was more like private journaling in a public forum than an essential marketing tool. Blogging for business came further downstream from the diary-keeping and how-to tutorials of the mid- to late ‘90’s.  It’s now a main staple of business marketing strategy. And, if you’re hoping to nonchalantly side-step it…

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How To Use Blogging To Improve SEO Of Your Business Website

By Tamara Kruse, MS | July 10, 2020
Man and woman working on blogging for their business to improve the SEO of their website.

The use of blogging to improve SEO of your website is another critical piece of growing traffic to your site. Both components — writing a blog and making it SEO-rich — are important ways of shining a light on your business. And they are two of the most influential, sustainable ways of capturing your target…

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AMA: Will Blogging Without Social Media Still Grow My Business?

By Tamara Kruse, MS | June 25, 2020
Entrepreneur, laptop open, wondering if blogging without social media is a waste of her time.

Social media. It’s the global connector, the platform for thoughts, ideas, rants, and photos. It’s the place where strangers call themselves friends, and friends cross each other off their lists. It’s also a 24/7 ad agency for small commerce and big brands. And, if you use blogs to drive business traffic, you would never think…

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Will Blogging Help My Business?

By Tamara Kruse, MS | May 28, 2020
Busy business owner on the phone asking a consultant, “Will blogging help my business?”

Starting a business isn’t for the faint of heart. It’s tough enough developing and perfecting a product or service you’re willing to devote your life to. But then there are the marketing, the selling, the technology, the learning curves…the questions. Will people want what I sell? How can I compete? Will blogging help my business?…

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How To Start Writing Blogs For Your Business That Will Get Read

By Karen Finn, PhD | May 16, 2020
Team sitting around a table while working on how to start writing blogs for their business.

You’ve probably heard that blogging is a great way to get more people to visit your website. And I’m guessing that’s why you’re wondering about how to start writing blogs. For most of us, the idea of writing blogs for our business website is a little bit exciting because of the potential traffic and revenue…

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