Posts by Karen Finn, PhD
PPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?
The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…
Read MoreTransform Your Wellness Practice: How to Leverage Brand-Building Services for Growth
In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…
Read MoreWant Greater ROI from Your Content? You Need This Content Repurposing Workflow
Now that AI is on the scene, the pace of content creation, especially blogs, is increasing exponentially. However, fast doesn’t always mean good. That’s why you still need to have a content marketing strategy that helps you create content your clients or patients want to consume AND a content repurposing workflow that allows you to…
Read MoreWhen is the Positively Best Time for Your Business to Invest in SEO?
Search Engine Optimization, or SEO, is much more than just a buzzword; it’s a key driver for attracting online traffic to your business. And it’s particularly crucial for health and wellness professionals because it directly impacts your visibility among potential clients. But knowing when to invest in SEO can be a challenge to figure out.…
Read MoreWhy You Need to Grow Your Website Traffic if You Want to Grow Your Practice
If your health and wellness practice is surviving, chances are you got here with a lot of hard work and fairly basic marketing. However, if you want to grow your practice and have it thriving, it’s time to improve your marketing and focus on website traffic and conversions. Most likely, you’ve grown your practice to…
Read MoreSimple 5-Step Guide to Successfully Getting Through Your First Website Content Audit
Optimize your website with our content audit guide. Learn how to evaluate parameters, track data & enhance your strategy for online success.
Read MoreHow to Develop a Brand Strategy to Support Your Practice’s Growth
Developing a brand strategy can help grow your practice beyond $100K. Here are the 4 basic steps you need to build a winning strategy.
Read MoreHow to Know If Hiring a Ghostwriter or Using ChapGPT is Best for Blogging
Deciding to hire a ghostwriter or use ChatGPT for your blogging depends on several things. Discover how to make the best decision for you.
Read More10 Easy SEO Tips and Tricks You Can Use Right Away
If you’ve got a website or blog for your practice, you probably already know that search engine optimization (SEO) is crucial for attracting traffic and getting found online. If you’re like most of the health and wellness professionals we work with, you’d probably prefer to be working with your clients or patients instead of keeping…
Read MoreHow to Get Traffic to Your Website with These 10 Simple Tips
Your website is only as valuable as your visitors say it is. If you don’t have traffic it’s not very valuable. So, the goal of every website owner is to get more visitors to the site. But with so many options for driving traffic, it can be really hard to know where to start. So,…
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