Posts by Karen Finn, PhD
Why You Need Solid Brand Voice Guidelines BEFORE Using ChatGPT (or Hiring a Ghostwriter)
Content marketing is a great way to get your health and wellness business noticed online. However, sometimes creating the blogs or video scripts you need to drive your marketing engine is just one more thing that you can’t give the attention it deserves. If this is the situation you’re in, you might be thinking about…
Read MoreHow to Write SEO-Friendly Blog Posts about Health and Wellness that People Want to Read
6 tips on how to write SEO-friendly blog posts about health & wellness that are optimized for search engines and will engage your readers.
Read MoreHow to Make Content Marketing and SEO Your Best Marketing Tools
Are you looking for ways to improve your marketing to grow your business? If so, implementing a combination of content marketing and SEO could be exactly what you need. These techniques can help you reach new customers, improve your brand visibility, and increase your sales. Because some marketers use the terms content marketing and SEO…
Read MoreTo Buy or Not to Buy Website Traffic? Weighing the Pros and Cons
Are you considering buying website traffic to increase your site’s traffic? Although it may seem like an easy solution to low traffic, there are several things you should seriously consider before making this type of purchase. Just to make sure we’re on the same page, buying website traffic involves paying for visitors to your site…
Read MoreIs Digital Marketing Success Eluding You? Use These Powerful Insights
Digital marketing is a great equalizer because it’s so inexpensive and accessible. Businesses of every size and in every market can use it to get the word out about their products and services. This equalization has caused a marketing frenzy which means marketplaces are full of a lot of noise. Yet somehow you need to…
Read More2 Very Effective Brand-Building Strategies Every Health & Wellness Practice Needs
The essential brand-building strategies to create a recognizable & memorable brand that resonates with your target market & drives business.
Read More10 Things To Consider Before You Hire An Online Marketing Expert
Without question, online marketing is essential for businesses of all sizes. Regardless of where you are in your entrepreneurial journey, you need to take advantage of online marketing. It can reach millions of people, increase brand awareness, and drive sales. The challenge is there are so many strategies, tools, and channels to choose from, including…
Read MoreUsing SEO To Increase Website Traffic: Case Study
Having a website is essential for any business to thrive, and health and wellness B2C businesses are no exception. But just having a website isn’t enough. To succeed online, you need to drive traffic to your site. One effective way to do this is through Search Engine Optimization (SEO). In this blog post, we’ll explore…
Read MoreHow To Find The Best Digital Content Marketing Solutions For Your Business
As the world becomes increasingly digitized, businesses are in a race to capture the attention of their target audience and establish their brand. And selecting the best digital content marketing solutions for your business as quickly as possible is key to helping you stand out in the crowded digital landscape! With the right strategy and…
Read MoreHow to Write a Blog Post Outline for a Great Post That’s SEO-Friendly
Are you tired of spending hours writing blog posts that never seem to get any traffic? Do you want to learn how to write a blog post outline to produce a post that not only engages your audience but also ranks high on search engine results pages? When I started my first business in 2006,…
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