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Are you ready to take control of your content marketing (3)

The Blog

PPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?

By Karen Finn, PhD | June 28, 2023
Woman working on her computer to understand PPC vs content marketing.

The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…

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Transform Your Wellness Practice: How to Leverage Brand-Building Services for Growth

By Karen Finn, PhD | June 21, 2023
Three people sitting in an office talking about brand-building strategies.

In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…

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Want Greater ROI from Your Content? You Need This Content Repurposing Workflow

By Karen Finn, PhD | June 14, 2023
Woman sitting at her desk getting ready to create a video.

Now that AI is on the scene, the pace of content creation, especially blogs, is increasing exponentially. However, fast doesn’t always mean good. That’s why you still need to have a content marketing strategy that helps you create content your clients or patients want to consume AND a content repurposing workflow that allows you to…

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When is the Positively Best Time for Your Business to Invest in SEO?

By Karen Finn, PhD | June 7, 2023
Man sitting at his computer studying SEO and wondering if now is the time to invest in it.

Search Engine Optimization, or SEO, is much more than just a buzzword; it’s a key driver for attracting online traffic to your business. And it’s particularly crucial for health and wellness professionals because it directly impacts your visibility among potential clients. But knowing when to invest in SEO can be a challenge to figure out.…

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Why You Need to Grow Your Website Traffic if You Want to Grow Your Practice

By Karen Finn, PhD | May 31, 2023
Two women looking at a computer discussing website traffic.

If your health and wellness practice is surviving, chances are you got here with a lot of hard work and fairly basic marketing. However, if you want to grow your practice and have it thriving, it’s time to improve your marketing and focus on website traffic and conversions. Most likely, you’ve grown your practice to…

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Simple 5-Step Guide to Successfully Getting Through Your First Website Content Audit

By Karen Finn, PhD | May 24, 2023
2 people working together on a website content audit.

Optimize your website with our content audit guide. Learn how to evaluate parameters, track data & enhance your strategy for online success.

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How to Develop a Brand Strategy to Support Your Practice’s Growth

By Karen Finn, PhD | May 17, 2023
Looking down from above a man who is sitting at a desk crafting a brand strategy for his business.

Developing a brand strategy can help grow your practice beyond $100K. Here are the 4 basic steps you need to build a winning strategy.

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How to Know If Hiring a Ghostwriter or Using ChapGPT is Best for Blogging

By Karen Finn, PhD | May 10, 2023
Hiring a ghostwriter or using ChatGPT.

Deciding to hire a ghostwriter or use ChatGPT for your blogging depends on several things. Discover how to make the best decision for you.

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10 Easy SEO Tips and Tricks You Can Use Right Away

By Karen Finn, PhD | May 3, 2023
Man standing at his computer thinking about how to implement SEO tips and tricks.

If you’ve got a website or blog for your practice, you probably already know that search engine optimization (SEO) is crucial for attracting traffic and getting found online. If you’re like most of the health and wellness professionals we work with, you’d probably prefer to be working with your clients or patients instead of keeping…

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How to Get Traffic to Your Website with These 10 Simple Tips

By Karen Finn, PhD | April 26, 2023
Man looking at the traffic data for his website.

Your website is only as valuable as your visitors say it is. If you don’t have traffic it’s not very valuable. So, the goal of every website owner is to get more visitors to the site. But with so many options for driving traffic, it can be really hard to know where to start. So,…

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