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Are you ready to take control of your content marketing (3)

The Blog

How to Regularly & Easily Drive Website Traffic with Social Media

By Karen Finn, PhD | July 5, 2023

The journey of taking any health or wellness practice from surviving to a thriving, seven-figure one is an ambitious and exciting endeavor. A crucial part of this voyage is understanding the power of social media and how it can be used to drive traffic to your website. But before embarking on this digital voyage, there…

PPC vs Content Marketing: Which Is Best for Building Trust with Your Patients?

By Karen Finn, PhD | June 28, 2023

The digital marketing landscape presents various strategies for health and wellness professionals looking to grow their practice. The age-old debate of “PPC vs Content Marketing” is one every business encounters. Both strategies have their strengths, but which one offers the best approach for building trust with your patients? Let’s dive a bit deeper to understand…

Transform Your Wellness Practice: How to Leverage Brand-Building Services for Growth

By Karen Finn, PhD | June 21, 2023

In the dynamic world of health and wellness, setting yourself apart from the competition can be a daunting task. With the rise of digital marketing and the necessity of an online presence, a powerful category of marketing has emerged that can make this task significantly easier – brand-building services. So, let’s take a look at…

Want Greater ROI from Your Content? You Need This Content Repurposing Workflow

By Karen Finn, PhD | June 14, 2023

Now that AI is on the scene, the pace of content creation, especially blogs, is increasing exponentially. However, fast doesn’t always mean good. That’s why you still need to have a content marketing strategy that helps you create content your clients or patients want to consume AND a content repurposing workflow that allows you to…

When is the Positively Best Time for Your Business to Invest in SEO?

By Karen Finn, PhD | June 7, 2023

Search Engine Optimization, or SEO, is much more than just a buzzword; it’s a key driver for attracting online traffic to your business. And it’s particularly crucial for health and wellness professionals because it directly impacts your visibility among potential clients. But knowing when to invest in SEO can be a challenge to figure out.…

Why You Need to Grow Your Website Traffic if You Want to Grow Your Practice

By Karen Finn, PhD | May 31, 2023

If your health and wellness practice is surviving, chances are you got here with a lot of hard work and fairly basic marketing. However, if you want to grow your practice and have it thriving, it’s time to improve your marketing and focus on website traffic and conversions. Most likely, you’ve grown your practice to…

Simple 5-Step Guide to Successfully Getting Through Your First Website Content Audit

By Karen Finn, PhD | May 24, 2023

Optimize your website with our content audit guide. Learn how to evaluate parameters, track data & enhance your strategy for online success.

How to Develop a Brand Strategy to Support Your Practice’s Growth

By Karen Finn, PhD | May 17, 2023

Developing a brand strategy can help grow your practice beyond $100K. Here are the 4 basic steps you need to build a winning strategy.

How to Know If Hiring a Ghostwriter or Using ChapGPT is Best for Blogging

By Karen Finn, PhD | May 10, 2023

Deciding to hire a ghostwriter or use ChatGPT for your blogging depends on several things. Discover how to make the best decision for you.

10 Easy SEO Tips and Tricks You Can Use Right Away

By Karen Finn, PhD | May 3, 2023

If you’ve got a website or blog for your practice, you probably already know that search engine optimization (SEO) is crucial for attracting traffic and getting found online. If you’re like most of the health and wellness professionals we work with, you’d probably prefer to be working with your clients or patients instead of keeping…