Posts by Karen Finn, PhD
How To Measure Your SEO Online Marketing Results
If you’ve invested in SEO online marketing, your results need to be reviewed at least monthly. It’s by looking at the effectiveness of your SEO (which should be only one facet of your overall online marketing strategy) that you’ll know how to adjust your SEO efforts to better support your business. Before diving into the…
Read MoreOnline Marketing 101: How To Do Online Marketing For Your Small Business
Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…
Read MoreHow To Track Website Traffic With Google Analytics
Right now, there are two different ways to track website traffic with Google Analytics. This is because Google is phasing out UA (Universal Analytics or GA3) in favor of GA4 (Google Analytics 4). I’ll cover how to track website traffic with both currently available versions of Google Analytics. However, I highly recommend that you get…
Read MoreDoes SEO Marketing Work For Small Businesses?
The simple answer is yes. However, you’ll want to answer these 5 critical questions to know whether SEO marketing will work for your business.
Read MoreHow To Have Successful Online Marketing Without SEO
For many, the first thing they think when they hear “online marketing” is SEO. SEO is known for being a long-term investment in organically (without paying for ads) bringing new visitors to a website. However, it is possible and sometimes preferable to pursue online marketing without SEO. Businesses who have just created their new online…
Read More7 Steps To Determine The Best Online Marketing Solutions For Your Small Business
There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…
Read MoreHow To Increase Website Traffic Without SEO
All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO. There are several reasons why you…
Read MoreHow SEO Marketing Works: What Every Small Business Owner Needs To Know
I’ve worked with many small business owners over the years and met very few who had much understanding of what SEO marketing is. Most have heard it’s a good idea to have SEO, but few know what that really means. This is incredibly unfortunate because it means these business owners are vulnerable to making poor…
Read MoreHow To Start Writing Blogs For Your Business That Will Get Read
You’ve probably heard that blogging is a great way to get more people to visit your website. And I’m guessing that’s why you’re wondering about how to start writing blogs. For most of us, the idea of writing blogs for our business website is a little bit exciting because of the potential traffic and revenue…
Read MoreHow To Use Your Digital Content Marketing Plan To Boost Sales
If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…
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