How To Increase Website Traffic Without SEO
All small and mid-sized business owners know that driving traffic to their websites is a first step to acquiring new customers. And one of the most common ways to gain website visitors is by implementing SEO. Yet it is possible (and sometimes necessary) to increase website traffic without SEO.
There are several reasons why you might be interested in driving traffic to your website without SEO. They include:
You have a new website and need to grow traffic now.
SEO isn’t a quick fix for attracting more traffic to your site. Ideally, you’ve built your new website with SEO in mind, but you want people to start visiting your site now.
You don’t have the time, knowledge and/or capital to fully implement SEO.
As a small business owner, time and/or money are often scarce commodities. You need to prioritize where you’ll spend both. And sometimes, there are just more important things needing your attention and cash than keyword research and consistent content creation.
You’ve already got SEO implemented, but you want to diversify your traffic sources.
When you look at your traffic sources in Google Analytics, the bulk of your traffic comes from organic search. And now you’re ready to expand your efforts and capitalize on the other traffic sources.
Regardless of your reasons for wanting to increase website traffic without SEO, there are plenty of options available to you. You simply need to decide which one(s) best fit your business and your needs.
The following suggestions for growing the visits to your website without SEO are organized as being a paid service, a free online service, or a face-to-face interaction.
Paid Strategies To Increase Traffic To Your Website Without SEO
There are a variety of ad types you can buy: PPC (pay per click), social media, banner/display, retargeting, and even print, radio or TV ads. One isn’t intrinsically better than another. You will just need to do your research to determine which will have the best chance of reaching your ideal customers.
Join Directory Services
Directory services like Angie’s List, Psychology Today, Healthgrades, Noomi, Legal Match and your local Chamber of Commerce can provide you with a steady flow of curious potential customers visiting your website.
Work With A Social Media Influencer
If there’s a social media influencer that has a following of your ideal clients, you can pay them to endorse your products/services.
Participate In Or Organize A Summit
A virtual summit is a collaborative event in which a host interviews speakers/guests. It can be an extremely powerful tool for not only increasing the number of visitors to your website, but also growing your mailing list.
Affiliate marketing is working with colleagues in related niches and rewarding them for every visitor or customer they bring to your website. The type of reward varies. It can be a straight cash payment or exchange of services/products. You can even run a contest for several colleagues and provide a prize for the affiliate who generates the most traffic to your site.
Run A Contest Or Giveaway
You can also increase the number of people visiting your website by running a contest or giveaway. Of course, you’ll need to get the word out about your contest or giveaway, so you’ll probably use one or more of the other ideas shared here too.
Free Online Methods For Getting More Traffic To Your Website Without SEO
Do you have social media accounts for your business? If not, you may want to consider creating one or more now because social media takes time to produce the results you want – clicks to your website.
The key to successfully using social media to increase visitors to your website is to build an engaged following. And that takes time.
Recommended Reading: How To Increase Traffic To Your Website Using Social Media
However, if you already have a social media following, you need to continue to provide engaging content that encourages people to visit your website. You also need to ask for shares and likes. That way you’ll have your following helping you to grow your following.
Guest posting on a popular blog can be a great way of introducing you and your business to people who may not have heard of you before. So, of course, you’ll want to make sure that you’re sharing some of your best work and that you include a link to your website.
Not sure how to find places to guest blog? Neil Patel suggests you use queries such as “name of your niche + write for us,” “name of your niche + submit guest post,” “name of your niche + sites that accept guest posts,” and “write guest article + name of your niche + blog.”
NOTE: This isn’t always a free way to boost traffic to your website. Some blogs expect to be paid for posting one of your articles on their site.
Answer Questions On Forums And Q&A Sites
By consistently providing quality information on Q&A sites and forums you can gain a reputation as an authority in your field. As you build your authority, more people will naturally want to learn more about you and visit your website.
Syndicate Your Blog Content On Medium
com is a free online publishing platform which hosts content from professional writers, publications and amateur writers. You can write original content for Medium, but I prefer to syndicate or repurpose my blog content there.
Write A Testimonial Or Review
When you write a thoughtful testimonial or review of another business’ products or services, be sure to include a link to your website. Many people will click it to learn more about who you are.
Add A Link In Your Email Signature
Yup, it can be as simple as that.
Write About Others
When you thoughtfully write about others in your or a related niche, consider sending them the link. If they appreciate the piece, they’re likely to share it with their followers.
Comment On Blogs
As you’re reading blogs, you can add thoughtful comments. As you continue doing this, it’s common for other readers and even the owner of the blog to want to learn more about you and/or your business.
Ideally, you’re asking people for their email address when they visit your website. You can do this by offering them something they find valuable in exchange for it. This is how you build your list.Once you have the email addresses of people who like what you’re offering, you can send them a newsletter or even let them know when you’re running a sale. And, of course, each email that you send will contain a link to your website.
Although you can pay a lot getting videos produced, you don’t have to. You can shoot your own videos on your smart phone.You can stream your videos live or record them and upload them to sites like Facebook, Instagram and YouTube. (Ideally, you’ll save every live video and reuse it.) The key to having your videos increase traffic to your website is to make sure you invite people to visit your website in the video and provide a link to it in the comments or description.
HARO stands for help a reporter out. Since you’re an expert in your field, you can offer your expertise to reporters. Then, if they use the information you provide to them, they’ll include a link to your website in the article they’re writing.Learn more about how HARO works at https://www.helpareporter.com/sources/
Create More Content
Google and the other search engines are always crawling the web. They find connection after connection and even discover new webpages that aren’t optimized for search. What this means is it is possible to gain more traffic to your website simply by consistently creating great content.(However, to be sure your content is driving more traffic, this technique works much better if you use some SEO techniques.)
Google My Business (GMB)
By maintaining an active presence on your GMB page, you can also generate more visitors to your website. You do this by consistently posting to your page, making sure the information is up-to-date and responding to all comments/reviews.
Social Methods To Increase Traffic To Your Website
There are a zillion ways you can meet people who might help you get the word out about your business and website. There are traditional networking groups like BNI and your local Chamber of Commerce. There are civic organizations like Lion’s Club. And there are the people you already know – your suppliers, your friends, your family members, your garden club compatriots.
Just be sure your request isn’t a one-sided affair. Be willing to share their information with your customers/clients, friends, and family too.
Ask Your Customers
Believe it or not, simply asking your happy clients/customers to share your website link can also generate traffic to your website. This works whether your clients/customers visit you online or at your place of business.
Maybe public speaking terrifies you. But if it doesn’t, public speaking (either in person or online) can be a great way to get the word out about your business and let people know they can learn more about the goods/services your company offers by visiting your website.
When you are interviewed by someone in your or a related field, they effectively introduce you to all their followers. And when you or the host mention your URL, you’re sure to have more visitors to your website.
Interview Someone In Your Niche
Interviewing works when you’re the interviewer too. In addition to sharing it on your website and with your followers, you can share it with the person you interviewed. They’ll likely share the link to the interview (which is on your website) with their followers too.
Although each of these methods work, it’s nearly impossible for a small to mid-sized business to implement all simultaneously and well. So ask yourself which of these strategies to increase traffic without SEO are best suited to your business. Then, if there’s more than one, you can prioritize your efforts and investment to maximize the number of visitors to your website.
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