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The Blog
When you think of your website as the online portal for your goods and services, it’s pretty obvious that website traffic is important. The more people who visit your website, the more potential customers/clients you have. So, the first thing you want to do is increase the amount of traffic to your website. How To…
If you’ve invested in SEO online marketing, your results need to be reviewed at least monthly. It’s by looking at the effectiveness of your SEO (which should be only one facet of your overall online marketing strategy) that you’ll know how to adjust your SEO efforts to better support your business. Before diving into the…
Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…
Right now, there are two different ways to track website traffic with Google Analytics. This is because Google is phasing out UA (Universal Analytics or GA3) in favor of GA4 (Google Analytics 4). I’ll cover how to track website traffic with both currently available versions of Google Analytics. However, I highly recommend that you get…
The simple answer is yes. However, you’ll want to answer these 5 critical questions to know whether SEO marketing will work for your business.
Whether you’re a B2B, B2C, Fortune 500, or mom-and-pop, you know that 21st-century marketing involves more than a handshake and a business card. Chances are you’re juggling product and website development, industry expertise, tech savvy, social media, and blogging to promote your business. And I would guess it all gets a bit overwhelming. So let’s…
By now you probably know that writing blogs is a great way to get your voice and brand out into the virtual world. But writing blogs for SEO is what actually makes them applicable and easy to find. We would all love to believe that readers hang on our every word. And surely the world…
Life on the web. How in the world did we get here? It all seems to have swooped in out of nowhere. (Does anyone even remember pay phones and keypunch computers?) Making the most of the web seems to require an ongoing tutorial. (More web time.) And understanding what is meant by writing blogs is…
If you haven’t hopped onto the blogging train yet, it may be because you don’t know how blogging can help your business. Once you know what it can do to bring your business into the limelight, you’ll quickly realize what you’ve been missing. And surely you don’t want to miss out on anything that can…
If you’re a small business owner, you know there is no rest for the weary. Margins are consistently tight, and there always seems to be “one more thing” you have to do to market yourself. Like blogging. You’re just trying to get your must-have product or service sold en masse before Christmas, and now you…