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Are you ready to take control of your content marketing (3)

The Blog

10 Things To Consider Before You Hire An Online Marketing Expert

By Karen Finn, PhD | March 15, 2023
Things To Consider Before You Hire An Online Marketing Expert

Without question, online marketing is essential for businesses of all sizes. Regardless of where you are in your entrepreneurial journey, you need to take advantage of online marketing. It can reach millions of people, increase brand awareness, and drive sales. The challenge is there are so many strategies, tools, and channels to choose from, including…

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Using SEO To Increase Website Traffic: Case Study

By Karen Finn, PhD | March 8, 2023
Increase website traffic case study.

Having a website is essential for any business to thrive, and health and wellness B2C businesses are no exception. But just having a website isn’t enough. To succeed online, you need to drive traffic to your site. One effective way to do this is through Search Engine Optimization (SEO). In this blog post, we’ll explore…

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How To Find The Best Digital Content Marketing Solutions For Your Business

By Karen Finn, PhD | March 5, 2023
How To Find The Right Digital Content Marketing Solutions For Your Business

As the world becomes increasingly digitized, businesses are in a race to capture the attention of their target audience and establish their brand. And selecting the best digital content marketing solutions for your business as quickly as possible is key to helping you stand out in the crowded digital landscape! With the right strategy and…

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How to Write a Blog Post Outline for a Great Post That’s SEO-Friendly

By Karen Finn, PhD | March 1, 2023
Knowing how to write a blog post outline is important to your business.

Are you tired of spending hours writing blog posts that never seem to get any traffic? Do you want to learn how to write a blog post outline to produce a post that not only engages your audience but also ranks high on search engine results pages? When I started my first business in 2006,…

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Why You Really Can’t Overestimate the Importance of Digital Content Marketing

By Karen Finn, PhD | February 26, 2023
Learn the importance of digital content marketing.

There’s no denying the internet is the go-to source for info, entertainment, and shopping. And these January 2023 stats from Statistica show that 5.16 billion people use the internet (That’s 64.4% of the global population!), with 4.76 billion active social media users. With so much potential exposure, it’s no wonder that companies of all sizes…

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What Is a Brand Strategy & How Having One Can Increase Your Revenue

By Karen Finn, PhD | February 22, 2023
Trying to understand what is a brand strategy can help you grow your business.

You can’t judge a book by its cover. It’s a common adage, yet how many times do we judge things by their initial appearance? A LOT! And this judgment is especially true in the world of business. Your brand isn’t just a logo or a catchy tagline; it’s the emotional and psychological relationship your clients…

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How to Increase Website Traffic with Referral Marketing

By Karen Finn, PhD | February 19, 2023
Dive deeper into website traffic referrals.

Are you feeling frustrated by the lack of traffic to your website? You’ve put so much work into creating a website that really highlights what your business is all about, but it feels like no one cares. I get it. I know exactly how that feels. But, luckily, there are several options for increasing traffic…

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5 Powerful SEO Marketing Skills Every Business Needs To Develop Now

By Karen Finn, PhD | February 12, 2023

Feeling overwhelmed by the ever-changing world of SEO? Here are the SEO marketing skills necessary for every successful SEO strategy.

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What Is A Brand Audit & Why Your Business Growth Requires You Do One

By Karen Finn, PhD | February 5, 2023
What Is A Brand Audit & Why Your Business Growth Requires You Do One

What Is A Brand Audit & Why Your Business Growth Requires You Do One You’ve probably heard the term “brand audit” before, but what is it exactly? It’s a thorough evaluation of a company’s brand identity and how it’s perceived by the public – especially current and potential clients. As a result, it’s a potent…

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The Only Website Traffic Terminology Quick Reference Guide You Need

By Karen Finn, PhD | January 29, 2023
Website traffic terminology quick reference guide for online marketing

Keeping track of website traffic is one of the first things I verify my new clients are doing. Some are really comfortable with the concept and know how to use tools like Google Analytics to understand their traffic and how well their marketing campaigns are working. However, there are some who are completely unfamiliar with…

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