Posts by Karen Finn, PhD
10 Things To Consider Before You Hire An Online Marketing Expert
Without question, online marketing is essential for businesses of all sizes. Regardless of where you are in your entrepreneurial journey, you need to take advantage of online marketing. It can reach millions of people, increase brand awareness, and drive sales. The challenge is there are so many strategies, tools, and channels to choose from, including…
Read MoreUsing SEO To Increase Website Traffic: Case Study
Having a website is essential for any business to thrive, and health and wellness B2C businesses are no exception. But just having a website isn’t enough. To succeed online, you need to drive traffic to your site. One effective way to do this is through Search Engine Optimization (SEO). In this blog post, we’ll explore…
Read MoreHow To Find The Best Digital Content Marketing Solutions For Your Business
As the world becomes increasingly digitized, businesses are in a race to capture the attention of their target audience and establish their brand. And selecting the best digital content marketing solutions for your business as quickly as possible is key to helping you stand out in the crowded digital landscape! With the right strategy and…
Read MoreHow to Write a Blog Post Outline for a Great Post That’s SEO-Friendly
Are you tired of spending hours writing blog posts that never seem to get any traffic? Do you want to learn how to write a blog post outline to produce a post that not only engages your audience but also ranks high on search engine results pages? When I started my first business in 2006,…
Read MoreWhy You Really Can’t Overestimate the Importance of Digital Content Marketing
There’s no denying the internet is the go-to source for info, entertainment, and shopping. And these January 2023 stats from Statistica show that 5.16 billion people use the internet (That’s 64.4% of the global population!), with 4.76 billion active social media users. With so much potential exposure, it’s no wonder that companies of all sizes…
Read MoreWhat Is a Brand Strategy & How Having One Can Increase Your Revenue
You can’t judge a book by its cover. It’s a common adage, yet how many times do we judge things by their initial appearance? A LOT! And this judgment is especially true in the world of business. Your brand isn’t just a logo or a catchy tagline; it’s the emotional and psychological relationship your clients…
Read MoreHow to Increase Website Traffic with Referral Marketing
Are you feeling frustrated by the lack of traffic to your website? You’ve put so much work into creating a website that really highlights what your business is all about, but it feels like no one cares. I get it. I know exactly how that feels. But, luckily, there are several options for increasing traffic…
Read More5 Powerful SEO Marketing Skills Every Business Needs To Develop Now
Feeling overwhelmed by the ever-changing world of SEO? Here are the SEO marketing skills necessary for every successful SEO strategy.
Read MoreWhat Is A Brand Audit & Why Your Business Growth Requires You Do One
What Is A Brand Audit & Why Your Business Growth Requires You Do One You’ve probably heard the term “brand audit” before, but what is it exactly? It’s a thorough evaluation of a company’s brand identity and how it’s perceived by the public – especially current and potential clients. As a result, it’s a potent…
Read MoreThe Only Website Traffic Terminology Quick Reference Guide You Need
Keeping track of website traffic is one of the first things I verify my new clients are doing. Some are really comfortable with the concept and know how to use tools like Google Analytics to understand their traffic and how well their marketing campaigns are working. However, there are some who are completely unfamiliar with…
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