The Future of SEO Isn’t Dead—But the Old Playbook Is

By Karen Finn, PhD | April 10, 2025

By now you’ve probably seen headlines like these: SEO is Dead. Google is Broken. AI is Taking Over Search. I’m really over the fearmongering, so let’s cut through the noise and stop scaring each other. The future of SEO isn’t dead. But it isn’t what it used to be. So, if you’re still using the…

How to Create an Effective SEO Content Strategy

By Karen Finn, PhD | June 10, 2024

If you’ve ever read any of my other blogs about SEO, you know it is my favorite way to grow a business online. So, I’m super excited that you’re curious about how to create an effective SEO content strategy. The thing is before you can do this, you need to have a solid foundation. You…

Direct vs Organic Traffic: Which Is Best for Growing Your Business?

By Karen Finn, PhD | May 6, 2024

In the fast-paced world of digital marketing, understanding where your website traffic comes from can make a significant difference in how you strategize for growth. As a small business owner, you need to understand the difference between direct and organic traffic to effectively optimize your online efforts. Direct traffic involves visitors arriving at your site…

SEO vs Local SEO: How to Know Which You Need for Your Practice

By Karen Finn, PhD | July 13, 2023

As a health or wellness professional with big dreams for your practice, you already know the power of the digital world. You’re no stranger to terms like Search Engine Optimization (SEO) – a magic key that can open doors to better visibility on search engine giants like Google. But have you heard about Local SEO?…

When is the Positively Best Time for Your Business to Invest in SEO?

By Karen Finn, PhD | June 7, 2023

Search Engine Optimization, or SEO, is much more than just a buzzword; it’s a key driver for attracting online traffic to your business. And it’s particularly crucial for health and wellness professionals because it directly impacts your visibility among potential clients. But knowing when to invest in SEO can be a challenge to figure out.…

10 Easy SEO Tips and Tricks You Can Use Right Away

By Karen Finn, PhD | May 3, 2023

If you’ve got a website or blog for your practice, you probably already know that search engine optimization (SEO) is crucial for attracting traffic and getting found online. If you’re like most of the health and wellness professionals we work with, you’d probably prefer to be working with your clients or patients instead of keeping…

5 Common Mistakes to Avoid in Your SEO Inbound Marketing Strategies

By Karen Finn, PhD | April 16, 2023

There’s a lot to consider when implementing SEO inbound marketing strategies. So, it’s easy to make mistakes. Here are 5 you’ll want to avoid

How to Make Content Marketing and SEO Your Best Marketing Tools

By Karen Finn, PhD | March 29, 2023

Are you looking for ways to improve your marketing to grow your business? If so, implementing a combination of content marketing and SEO could be exactly what you need. These techniques can help you reach new customers, improve your brand visibility, and increase your sales. Because some marketers use the terms content marketing and SEO…

5 Powerful SEO Marketing Skills Every Business Needs To Develop Now

By Karen Finn, PhD | February 12, 2023

Feeling overwhelmed by the ever-changing world of SEO? Here are the SEO marketing skills necessary for every successful SEO strategy.

5 SEO Marketing Tactics Every Business Needs

By Karen Finn, PhD | January 9, 2023

Every business owner needs to stay up-to-date on the latest marketing tactics to ensure the success and growth of their company. One tactic that should definitely be on your radar is SEO (search engine optimization). But what is SEO, and why is it so important? Simply put, SEO is the process of optimizing your website…