Posts by Tamara Kruse, MS

Whether you’re a B2B, B2C, Fortune 500, or mom-and-pop, you know that 21st-century marketing involves more than a handshake and a business card. Chances are you’re juggling product and website development, industry expertise, tech savvy, social media, and blogging to promote your business. And I would guess it all gets a bit overwhelming. So let’s…

By now you probably know that writing blogs is a great way to get your voice and brand out into the virtual world. But writing blogs for SEO is what actually makes them applicable and easy to find. We would all love to believe that readers hang on our every word. And surely the world…

Life on the web. How in the world did we get here? It all seems to have swooped in out of nowhere. (Does anyone even remember pay phones and keypunch computers?) Making the most of the web seems to require an ongoing tutorial. (More web time.) And understanding what is meant by writing blogs is…

If you haven’t hopped onto the blogging train yet, it may be because you don’t know how blogging can help your business. Once you know what it can do to bring your business into the limelight, you’ll quickly realize what you’ve been missing. And surely you don’t want to miss out on anything that can…

If you’re a small business owner, you know there is no rest for the weary. Margins are consistently tight, and there always seems to be “one more thing” you have to do to market yourself. Like blogging. You’re just trying to get your must-have product or service sold en masse before Christmas, and now you…

The early stages of a business can make you dizzy from all the learning curves. For every must-do, there seem to be ten more beneath it. And nowhere is that more true than on your own website. Creating it is just the beginning. Getting people there is the ongoing work — and the main reason…

If time is the ultimate commodity, then marketing your business can feel like a drain on your resources. Even the most essential strategies require consistency and the investment of precious time. And none more so than blogging. You may have no time to spare. You may swear you’re not a writer. And you may just…

There was a time when blogging was more like private journaling in a public forum than an essential marketing tool. Blogging for business came further downstream from the diary-keeping and how-to tutorials of the mid- to late ‘90’s.  It’s now a main staple of business marketing strategy. And, if you’re hoping to nonchalantly side-step it…

The use of blogging to improve SEO of your website is another critical piece of growing traffic to your site. Both components — writing a blog and making it SEO-rich — are important ways of shining a light on your business. And they are two of the most influential, sustainable ways of capturing your target…

Social media. It’s the global connector, the platform for thoughts, ideas, rants, and photos. It’s the place where strangers call themselves friends, and friends cross each other off their lists. It’s also a 24/7 ad agency for small commerce and big brands. And, if you use blogs to drive business traffic, you would never think…