There’s no denying the internet is the go-to source for info, entertainment, and shopping. And these January 2023 stats from Statistica show that 5.16 billion people use the internet (That’s 64.4% of the global population!), with 4.76 billion active social media users. With so much potential exposure, it’s no wonder that companies of all sizes…

New Health or Wellness Practice? How To Effectively Market Your Business Online Starting a new health or wellness practice is an exciting yet daunting task. You have a deep passion for helping people improve their physical and mental well-being, and you’re eager to share your knowledge and expertise with the world. However, you also know…

Marketing your business doesn’t have to break the bank. In fact, there are many ways to market your business online for free – although they will require at least some time and effort. Here are some strategies to consider: Don’t Forget About Leveraging Customer Reviews and Testimonials Technically, I could have included customer reviews and…

Online marketing is an essential part of any business’s overall marketing strategy. With more and more people turning to the internet to research products and services, it’s crucial for businesses to have a strong online presence in order to attract and retain customers. But with so many different channels and tactics to choose from, it…

To understand why online marketing is so effective for health and wellness practices, you have to start by looking at their target market.

Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…

There is a plethora of options when it comes to online marketing – social media, blogging, ads, videos, influencer marketing, webinars, etc. They all work, but they don’t all work for everyone.n Determining the right online marketing solutions for any business requires a process. However too many businesses, especially small businesses, approach online marketing from…

If you been exploring content marketing for any length of time, you’ve probably heard/read statements like these: Content marketing generates 3x more leads at a 62% lower cost than traditional marketing. Marketers who plan their digital content marketing campaigns are 356% more likely to achieve success. And when success is defined as increasing sales, that…

If you’re like most small and mid-sized business owners, the coronavirus has you re-evaluating how you do business and especially how you do business online. At this time, no one knows how long we’ll be practicing social distancing. However, we do know that the easier we make it for our customers to find and interact…

A digital content campaign promotes a product or service through a specifically defined series of digital content creation and delivery activities. A digital marketing content calendar is the best tool you can have to successfully implement your content marketing strategy – no matter how complex your strategy is or isn’t. Section 1: Why You Need…