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Our Blog

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10 Things To Know Before Engaging An SEO Marketing Consultant

By Karen Finn, PhD | Dec 1, 2022 | Comments Off on 10 Things To Know Before Engaging An SEO Marketing Consultant
Business owner contemplating hiring an SEO consultant while standing next to her laptop in the middle of her office space.

If you’re thinking about hiring an SEO consultant, you’ve got one of the following challenges with your website: Yeah, the bottom line is you want more visibility and business. Without the time and/or expertise in-house to create and fully implement an SEO strategy, your only choice is to outsource and hire an SEO marketing consultant.…

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Why Online Marketing Is So Effective For Health And Wellness Practices

By Karen Finn, PhD | Nov 22, 2022 | Comments Off on Why Online Marketing Is So Effective For Health And Wellness Practices
Health care practitioner on her laptop creating online marketing content for her practice.

To understand why online marketing is so effective for health and wellness practices, you have to start by looking at their target market.

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Why Website Traffic Is Important & How To Increase It

By Karen Finn, PhD | Nov 13, 2022 | Comments Off on Why Website Traffic Is Important & How To Increase It
A laptop displaying website traffic graphs for the website displayed on the monitor above the laptop.

When you think of your website as the online portal for your goods and services, it’s pretty obvious that website traffic is important. The more people who visit your website, the more potential customers/clients you have. So, the first thing you want to do is increase the amount of traffic to your website. How To…

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How To Measure Your SEO Online Marketing Results

By Karen Finn, PhD | Nov 5, 2022 | Comments Off on How To Measure Your SEO Online Marketing Results
Laptop showing graphs of SEO online marketing results.

If you’ve invested in SEO online marketing, your results need to be reviewed at least monthly. It’s by looking at the effectiveness of your SEO (which should be only one facet of your overall online marketing strategy) that you’ll know how to adjust your SEO efforts to better support your business. Before diving into the…

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Online Marketing 101: How To Do Online Marketing For Your Small Business

By Karen Finn, PhD | Sep 13, 2022 | Comments Off on Online Marketing 101: How To Do Online Marketing For Your Small Business
Woman sitting in an office building using her laptop to create an online marketing campaign.

Online marketing is critical for business success. Every business of every size needs it. But when you’re starting out or just jumping into online marketing, there’s a lot to consider because time and money are too precious to waste. (Yes, there are established businesses that are just now jumping into online marketing. They’re typically solopreneurs…

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How To Track Website Traffic With Google Analytics

By Karen Finn, PhD | Aug 9, 2022 | Comments Off on How To Track Website Traffic With Google Analytics
Man tracking website traffic in Google Analytics.

Right now, there are two different ways to track website traffic with Google Analytics. This is because Google is phasing out UA (Universal Analytics or GA3) in favor of GA4 (Google Analytics 4). I’ll cover how to track website traffic with both currently available versions of Google Analytics. However, I highly recommend that you get…

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Does SEO Marketing Work For Small Businesses?

By Karen Finn, PhD | Jul 29, 2022 | Comments Off on Does SEO Marketing Work For Small Businesses?
Small business owner asking a marketing expert, “Does SEO marketing work?”

The simple answer is yes. However, you’ll want to answer these 5 critical questions to know whether SEO marketing will work for your business.

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7 Things To Know About Blogging To Promote Your Business

By Tamara Kruse, MS | Nov 2, 2020 | Comments Off on 7 Things To Know About Blogging To Promote Your Business
Woman sitting in front of her latptop talking about blogging to promote your business.

Whether you’re a B2B, B2C, Fortune 500, or mom-and-pop, you know that 21st-century marketing involves more than a handshake and a business card. Chances are you’re juggling product and website development, industry expertise, tech savvy, social media, and blogging to promote your business. And I would guess it all gets a bit overwhelming. So let’s…

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6 Keys You Need To Know Before Writing Blogs For SEO

By Tamara Kruse, MS | Oct 16, 2020 | Comments Off on 6 Keys You Need To Know Before Writing Blogs For SEO
Man sitting at table with his laptop in front of him and thinking about writing blogs for SEO.

By now you probably know that writing blogs is a great way to get your voice and brand out into the virtual world. But writing blogs for SEO is what actually makes them applicable and easy to find. We would all love to believe that readers hang on our every word. And surely the world…

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What Is Meant By Writing Blogs & Should You Be Doing It?

By Tamara Kruse, MS | Oct 2, 2020 | Comments Off on What Is Meant By Writing Blogs & Should You Be Doing It?
Woman sitting on her couch with her laptop wondering what is meant by writing blogs.

Life on the web. How in the world did we get here? It all seems to have swooped in out of nowhere. (Does anyone even remember pay phones and keypunch computers?) Making the most of the web seems to require an ongoing tutorial. (More web time.) And understanding what is meant by writing blogs is…

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