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Our Blog

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5 Easy Tips For Writing Interesting Blogs About Your Business

By Karen Finn, PhD | May 4, 2020 | Comments Off on 5 Easy Tips For Writing Interesting Blogs About Your Business
Woman enjoying writing interesting blogs about her small business on her laptop.

Although many small business owners think writing interesting blogs about their business is challenging, if not impossible, it can actually be pretty easy if you use these 5 tips: 1. Get motivated All business owners are busy – too busy sometimes. And their dedicated employees are busy too. So, it’s easy to believe blogging is…

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How To Increase Traffic To Your Website Using Social Media

By Karen Finn, PhD | Apr 25, 2020 | Comments Off on How To Increase Traffic To Your Website Using Social Media
Man holding a cell phone displaying website clicks from his social media account.

Social media marketing is a very popular way many small to mid-sized businesses attempt to grow traffic to their websites. It involves posting on social media platforms/websites to promote products or services. Although it sounds simple, there’s a lot involved in successfully and consistently using social media to increase traffic to your website. The basic…

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Why Local SEO Is Important To Your Business

By Karen Finn, PhD | Apr 17, 2020 | Comments Off on Why Local SEO Is Important To Your Business
Woman visiting a salon after discovering it online.

Before jumping into why local SEO (search engine optimization) is critical to your small, localized business, it’s necessary to define what is local SEO. Local SEO is doing SEO with a focus on local search. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of…

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What Is Content Integration In Digital Marketing?

By Karen Finn, PhD | Apr 10, 2020 | Comments Off on What Is Content Integration In Digital Marketing?
Colleagues standing at a white board talking about their content integration in digital marketing.

If you’re like most small and mid-sized business owners, the coronavirus has you re-evaluating how you do business and especially how you do business online. At this time, no one knows how long we’ll be practicing social distancing. However, we do know that the easier we make it for our customers to find and interact…

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Writing Blogs For Business: 23 Proven & Powerful Must-Know Tips

By Karen Finn, PhD | Mar 16, 2020 | Comments Off on Writing Blogs For Business: 23 Proven & Powerful Must-Know Tips
Woman biting a pencil as she looks at her laptop struggling with writing blogs for her business.

There are lots of ways to market your business: buying ads, putting up a billboard, SEO, listings in directories, giving away cups or caps emblazoned with your logo, a Google My Business listing, networking, asking your existing clients for referrals, and, of course, creating meaningful content like blog posts – which, unfortunately, many business owners…

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AMA: How To Increase Local Traffic To My Website?

By Karen Finn, PhD | Jan 31, 2020 | Comments Off on AMA: How To Increase Local Traffic To My Website?
Man sitting in front of his computer wondering, "How to increase local traffic to my website?"

You’re far from alone in wanting the answer to the question “How to increase local traffic to my website?” Almost every small, local business owner wonders about it at some point – usually when sales are less than expected or cash flow is tight or it’s time to take the business to the next level.…

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What’s Local SEO? Implementation Basics For Small Business Owners

By Karen Finn, PhD | Sep 13, 2019 | Comments Off on What’s Local SEO? Implementation Basics For Small Business Owners
Scrabble tiles and text posing the question, “What’s local SEO?”

If you’re a small-business owner asking yourself, “What’s local SEO?” chances are you want to grow your business and you’ve embraced the fact that the internet is the most likely place your customers will look for you. That’s because we all want quick answers and information when we want it – even when your business…

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How To Create A Digital Marketing Content Calendar For Your Small Business

By Karen Finn, PhD | Jan 24, 2019 | Comments Off on How To Create A Digital Marketing Content Calendar For Your Small Business
Man contemplating how to begin developing a digital marketing content calendar for his small business.

A digital content campaign promotes a product or service through a specifically defined series of digital content creation and delivery activities. A digital marketing content calendar is the best tool you can have to successfully implement your content marketing strategy – no matter how complex your strategy is or isn’t. Section 1: Why You Need…

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How To Increase Traffic To Your Business Website Without Buying Ads

By Karen Finn, PhD | Oct 26, 2018 | Comments Off on How To Increase Traffic To Your Business Website Without Buying Ads
People working together to figure out how to increase traffic to your business website.

Unfortunately, build it and they will come doesn’t apply to business websites – no matter how beautiful the site is or how much you paid for it. To get anyone to visit the site besides your existing customers, friends and family, you have to know how to increase traffic to your business website. Most business…

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How To Create Successful SEO Marketing Strategies For Your Small Business

By Karen Finn, PhD | Oct 12, 2018 | Comments Off on How To Create Successful SEO Marketing Strategies For Your Small Business

If you’ve done any research at all about SEO marketing strategies, you know there’s an abundance of information out there. It can be quite confusing about where to start, what to prioritize, not to mention what really makes sense for your business. In my opinion, you need three different SEO marketing strategies to effectively optimize…

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